Each 'Proof Eyewear' Purchase Funds a Sight-Giving Surgery
Bianca — January 25, 2012 — Social Good
References: iwantproof
Proof Eyewear creates high quality, fashionable sunglasses made from fine, sustainable wood, including bamboo. Not only is their product gentle on the environment, but they've also added a social twist to their business by donating a large portion of the profits to causes that range from supporting eye clinics in developing nations to reforestation initiatives in Haiti.
"Proof provides a sight giving surgery to people in India who can’t afford it," the site says. "Typically these are cataract surgeries that can be fixed easily with the right amenities. For every pair of shades sold, one of these sight giving surgeries is funded for a person in need."
Each pair of Proof Eyewear sunglasses is handcrafted, which ensures each pair is unique. Proof also sells a range of other environmentally and socially supportive fashion items, including clothing and accessories like hats.
The line was started by three outdoors-loving brothers in 2011 who had a family history in the wood industry. They wanted to carry on the family tradition, while also supporting social and environmental initiatives, and creating a product that looks cool, with laser engraved logos and custom quotes.
Contact Information
Proof Eyewear website
Proof Eyewear on Twitter
Proof Eyewear on Facebook
"Proof provides a sight giving surgery to people in India who can’t afford it," the site says. "Typically these are cataract surgeries that can be fixed easily with the right amenities. For every pair of shades sold, one of these sight giving surgeries is funded for a person in need."
Each pair of Proof Eyewear sunglasses is handcrafted, which ensures each pair is unique. Proof also sells a range of other environmentally and socially supportive fashion items, including clothing and accessories like hats.
The line was started by three outdoors-loving brothers in 2011 who had a family history in the wood industry. They wanted to carry on the family tradition, while also supporting social and environmental initiatives, and creating a product that looks cool, with laser engraved logos and custom quotes.
Contact Information
Proof Eyewear website
Proof Eyewear on Twitter
Proof Eyewear on Facebook
Trend Themes
1. Sustainable Fashion - Businesses can incorporate sustainable materials and eco-friendly strategies to create a socially responsible product line, like Proof Eyewear did with their sustainable wood sunglasses.
2. Socially Responsible Business - Companies can follow Proof Eyewear's lead by donating a portion of their profits to charitable causes and supporting social initiatives.
3. Unique Handcrafted Products - Businesses can appeal to consumers' desire for uniqueness and quality by producing handcrafted, one-of-a-kind products like Proof Eyewear's handcrafted sunglasses.
Industry Implications
1. Eyewear Industry - Companies in the eyewear industry can transition to sustainable materials and incorporate social and environmental initiatives to cater to conscious consumers.
2. Fashion Industry - The fashion industry can shift toward sustainable materials and production methods to create environmentally friendly, socially responsible products that consumers can feel good about.
3. Non-profit Sector - Non-profit organizations can partner with companies like Proof Eyewear to fund their charitable initiatives and create a mutually beneficial, socially responsible partnership.
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