Proof Cocktail Syrups Range from Traditional to Eccentric
Justin Lam — March 21, 2018 — Lifestyle
References: proofsyrup & drinkhacker
Proof cocktail syrups are a new line of artisan flavorings that range from traditional tastes to oddball concoctions. The cocktail syrups were created by a bartender-led team based in Decatur, Georgia and go far beyond just mere sugar and water. The syrups already feature bitters in the mix and are made traditionally with organic cane sugar and carefully chosen bitters. There are currently three expression of Proof cocktail syrups, including pecan, traditional and maple bacon.
Proof cocktail syrups are best mixed with bourbon or rye whiskey, as each syrup was carefully created to blend with the notes given off by these spirits. The Pecan sticks true to its name, as it is made withe oven-roasted Georgia pecans that give provide a delicious, smooth and nutty cocktail. The Traditional combines old fashioned-styled syrups with aromatic bitters to create a textbook old fashioned. Finally, the Maple Bacon features Vermont maple syrup, smoky bacon and a pinch of salt—the resulting combination is a smoky and elevated cocktail that blends savory notes with sweet.
Proof cocktail syrups are best mixed with bourbon or rye whiskey, as each syrup was carefully created to blend with the notes given off by these spirits. The Pecan sticks true to its name, as it is made withe oven-roasted Georgia pecans that give provide a delicious, smooth and nutty cocktail. The Traditional combines old fashioned-styled syrups with aromatic bitters to create a textbook old fashioned. Finally, the Maple Bacon features Vermont maple syrup, smoky bacon and a pinch of salt—the resulting combination is a smoky and elevated cocktail that blends savory notes with sweet.
Trend Themes
1. Artisan Cocktail Syrups - Artisan cocktail syrups are a rising trend in the beverage industry, encouraging artisanal and experimental flavors over traditional mixers.
2. Spirits Pairing - The trend of pairing specific spirits with unique flavors and syrups creates new opportunities to market and sell specific types of spirits, infusing depth and individuality into cocktail menus.
3. Organic and Unique Ingredients - The trend of using organic and unique ingredients, such as maple bacon, in artisan cocktail syrups offers increased opportunities for developing high-end cocktail menus with inventive flavor profiles.
Industry Implications
1. Beverage Industry - The beverage industry can leverage artisanal cocktail syrup trends by marketing to mixologists and bartenders, encouraging experimentation and flavor profiles that stand out in an increasingly competitive market.
2. Hospitality Industry - The hospitality industry can capitalize on the trend of unique artisanal cocktails by featuring the rich flavors of artisan brands on menus, increasing customer delight and loyalty.
3. Organic and Specialty Food Retailers - Organic and specialty food retailers can expand their lines to include unique, artisanal cocktail syrups, capitalizing on consumer demand for quality and unique ingredients in the foods and drinks they consume.
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