Project Brewberry Muffinz Ale Uses Sheetz’s Shweetz Blueberry Muffins
Laura McQuarrie — August 30, 2019 — Lifestyle
References: sheetz & foodandwine
Earlier this year, Sheetz released a limited-edition coffee bean IPA and it is continuing its passion for ingenuity and collaboration with Project Brewberry Muffinz with Evil Genius Beer Company. The all-new limited-edition blueberry craft beer takes the form of a light-bodied blonde ale infused with Sheetz’s iconic Shweetz blueberry muffins.
The unique, small-batch product reinvents a traditional style of beer and is said to have "an aroma that will remind you of fresh blueberries, and a taste that you make you want to head to your local Sheetz for one of their scrumptious Blueberry Muffins." Project Brewberry Muffinz can be purchased for a limited time at 99 Sheetz stores across Pennsylvania and those who are interested will want to buy it when they see it, as it will not be restocked.
The unique, small-batch product reinvents a traditional style of beer and is said to have "an aroma that will remind you of fresh blueberries, and a taste that you make you want to head to your local Sheetz for one of their scrumptious Blueberry Muffins." Project Brewberry Muffinz can be purchased for a limited time at 99 Sheetz stores across Pennsylvania and those who are interested will want to buy it when they see it, as it will not be restocked.
Trend Themes
1. Infused Beers - Opportunity to experiment with various food and beverage flavors and ingredients to create unique, limited-edition brews with a sensory experience unlike any other.
2. Collaborative Craft Brewing - Opportunity for companies in the food and beverage industry to collaborate with craft breweries to produce unique, limited-edition products that appeal to their shared target markets.
3. Limited Editions - Opportunity for companies to create limited-edition products that generate buzz and increased sales, appealing to consumers' desires for exclusivity and novelty.
Industry Implications
1. Craft Beer - Opportunity for craft breweries to innovate by experimenting with unique flavor combinations and tapping into partnerships with companies outside of the industry.
2. Convenience Stores - Opportunity for convenience stores to appeal to their customers by partnering with craft breweries to produce exclusive, branded products.
3. Retail & Grocery - Opportunity for retailers and grocery stores to differentiate themselves from competitors by carrying exclusive, limited-edition products that appeal to consumers' desire for unique experiences.
0.7
Score
Popularity
Activity
Freshness
