Project: Breastfeeding by Hector Cruz Brings Empowerment to Women
Jamie Danielle Munro — March 12, 2014 — Marketing
References: hectorcruzphoto & designtaxi
Breastfeeding in public holds a certain stigma (namely an air of embarrassment for all parties involved), so Hector Cruz is hoping to change this with his Project: Breastfeeding photography project.
This embarrassment occurs for a number of reasons, from onlookers feeling uncomfortable about the thought of seeing a nipple to others thinking it's an act that should be done in the privacy of one's own home. The reality is that this natural occurrence needs to be done in public from time to time, and the last thing mothers need is someone thinking poorly of them due to preconceived notions. Project: Breastfeeding is a great campaign to educate men and women on the subject, and cut mothers a bit more slack.
This embarrassment occurs for a number of reasons, from onlookers feeling uncomfortable about the thought of seeing a nipple to others thinking it's an act that should be done in the privacy of one's own home. The reality is that this natural occurrence needs to be done in public from time to time, and the last thing mothers need is someone thinking poorly of them due to preconceived notions. Project: Breastfeeding is a great campaign to educate men and women on the subject, and cut mothers a bit more slack.
Trend Themes
1. Normalizing Public Breastfeeding - Project: Breastfeeding aims to break the stigma surrounding public breastfeeding.
2. Empowering Mothers - Project: Breastfeeding promotes the empowerment of mothers through education and awareness.
3. Challenging Gender Norms - Male breastfeeding ads challenge traditional gender roles and may lead to more inclusive advertising.
Industry Implications
1. Advertising - Advertising agencies can partner with Project: Breastfeeding to create more inclusive and empowering campaigns.
2. Maternity and Infant Care - Maternity and infant care industries can use Project: Breastfeeding as a resource to promote the benefits of breastfeeding for both mother and child.
3. Public Health - Public health officials can use Project: Breastfeeding to advocate for policies that support breastfeeding in public spaces and work to break down societal stigmas.
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