Jana's Marketplace Benefits Both Customers and Companies
Jamie Danielle Munro — March 22, 2014 — Marketing
When it comes to product-testing, Jana's Marketplace is a great new platform that benefits both new companies and entrepreneurs, as well as consumers.
The platform works off already-existing technology from the company known as mCent. This then matches users based on location and interests with various products that could be of use. Since companies are always looking to test out new products before bringing them to the market, this presents an ideal testing ground. Moreover, consumers benefit too from getting access to this free material.
Jana's marketplace also taps into people that wouldn't always be exposed to certain services, targeting individuals in Pakistan for example who have to deal with high costs of data. This way even larger companies can benefit by gaining information from otherwise un-tapped markets through this product-testing experience.
The platform works off already-existing technology from the company known as mCent. This then matches users based on location and interests with various products that could be of use. Since companies are always looking to test out new products before bringing them to the market, this presents an ideal testing ground. Moreover, consumers benefit too from getting access to this free material.
Jana's marketplace also taps into people that wouldn't always be exposed to certain services, targeting individuals in Pakistan for example who have to deal with high costs of data. This way even larger companies can benefit by gaining information from otherwise un-tapped markets through this product-testing experience.
Trend Themes
1. Free Product-testing Platforms - The trend of free product-testing platforms offers opportunities for companies to gather valuable feedback from consumers before launching new products.
2. Matching Users Based on Location and Interests - Matching users based on location and interests provides a targeted approach for companies to reach potential consumers and gather insights on product preferences.
3. Expanding Market Reach Through Untapped Regions - Expanding market reach through untapped regions, such as targeting individuals in Pakistan, presents an opportunity for companies to access new consumer segments and gain valuable market insights.
Industry Implications
1. Market Research - The market research industry can leverage free product-testing platforms to gather consumer feedback and insights more effectively, enabling companies to make data-driven decisions and improve product development.
2. Consumer Goods - The consumer goods industry can utilize free product-testing platforms to test new products and gather feedback from a diverse range of consumers, enabling them to refine their offerings and increase market success.
3. Mobile Technology - The mobile technology industry can benefit from matching users based on location and interests, allowing companies to offer personalized product recommendations and enhance user experiences, ultimately driving customer engagement and loyalty.
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