Knauf's Grout Bags Are Really Products That Speak for Themselves
Laura McQuarrie — July 29, 2014 — Marketing
References: knauf & prexamples
Companies always want to have a product that can speak for itself and in this case Knauf's tile grout really does. Grout is not one of those products that really stands out on its own, but with a boost from Hybrid Studio, Knauf's products definitely took center stage on the shelves of a hardware store.
The stunt involved actually creating animated bags of grout that could talk, move and dance, capturing the curiosity and interest of shoppers at the DIY store. The bags were animated with over 1,200 parts that required 56 hours of 3D printing and in total, about 150 hours to develop and prototype the animated bags. Although it's got to be costly and time-consuming, this is a fun and highly unusual thing to see at the hardware store.
The stunt involved actually creating animated bags of grout that could talk, move and dance, capturing the curiosity and interest of shoppers at the DIY store. The bags were animated with over 1,200 parts that required 56 hours of 3D printing and in total, about 150 hours to develop and prototype the animated bags. Although it's got to be costly and time-consuming, this is a fun and highly unusual thing to see at the hardware store.
Trend Themes
1. Interactive Packaging - Using technology and creative designs to make packaging more engaging and memorable for customers.
2. Augmented Reality Advertising - Using AR technology to create immersive experiences for customers that showcase a product's features in new ways.
3. Experiential Marketing - Creating memorable and interactive experiences for customers that showcase a product's unique qualities in unexpected ways.
Industry Implications
1. Home Improvement - Creating interactive and engaging packaging to showcase home improvement products and excite customers about DIY projects.
2. Consumer Goods - Using AR and other innovative packaging designs to stand out on crowded store shelves and create brand loyalty.
3. Creative Services - Offering design and animation services to help consumer product companies create memorable and unique product packaging that stands out in stores.
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