Electronic Arts Promotes New Game Without Mentioning It
Ryan Hinkson — March 3, 2010 — Pop Culture
References: hawkpanther & videogum
What's better than a late night infomercial? That's right, a hilarious fake late night infomercial; in this case, a product-less manfomercial. Les Singer's Hawkpanther system, teaches lessons in wife and girlfriend jacking. The whole thing is a viral stunt for Electronic Art's Dante's Inferno video game and the results are hilarious.
With gems like "your family and friends are important, but not as important as you finding your soulmate," I almost thought the Hawkpanther system was for real.
With gems like "your family and friends are important, but not as important as you finding your soulmate," I almost thought the Hawkpanther system was for real.
Trend Themes
1. Fake Infomercials - Creating humorous and viral manfomercials to promote products.
2. Viral Marketing - Using unconventional tactics to promote and spread the word about brands and products.
3. Brand Awareness - Using humor and entertainment to create buzz and awareness for a brand or product.
Industry Implications
1. Video Games - Using fake infomercials and viral marketing to promote new video games creates awareness and buzz around the product.
2. Entertainment - Creating manfomercials and viral ads is a great way to market and promote new movies, TV shows, and other forms of entertainment.
3. Marketing and Advertising - Using unconventional methods, like fake infomercials and humorous marketing, can help companies stand out in a crowded marketing landscape.
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