Jordan Bishop's Product Launch on Crowdtilt is for the Unknown
Laura McQuarrie — July 17, 2014 — Marketing
With an article published on Medium, Jordan Bishop announced a new mystery product launch by boldly saying: "I’m going to sell you my product before I tell you what it is." In the post, only a few sparse details about the products were released, including teasers that there will be 24 unique SKUs/items launched in about a week. It was also mentioned that the items are guaranteed to be something that you'll use within a year and they're items that you'll be able to give to someone else.
Stirring up a ton of interest, Bishop's post received thousands of views, plus interest from Crowdtilt Canada. As a result, it is now part of a Crowdtilt campaign that's equally as mysterious. In total, the goal is to raise just over $2,200 and for a contribution of $9, you'll get three of whatever these mystery items happen to be delivered to you near the end of July.
Last year, Bishop had a Kickstarter campaign successfully funded, so you know whatever this is has got to be good.
Stirring up a ton of interest, Bishop's post received thousands of views, plus interest from Crowdtilt Canada. As a result, it is now part of a Crowdtilt campaign that's equally as mysterious. In total, the goal is to raise just over $2,200 and for a contribution of $9, you'll get three of whatever these mystery items happen to be delivered to you near the end of July.
Last year, Bishop had a Kickstarter campaign successfully funded, so you know whatever this is has got to be good.
Trend Themes
1. Mysterious Product Launches - There is an opportunity for disruptive innovation in creating more mystery and hype around new product launches.
2. Guaranteed Usability - More companies can offer guaranteed usability of their products as a selling point to increase consumer confidence and satisfaction.
3. Non-traditional Launch Strategies - Companies can explore non-traditional product launch strategies such as selling the product before announcing what it actually is to generate buzz and interest.
Industry Implications
1. Consumer Goods - Consumer goods companies can incorporate guaranteed usability as a selling point for their products.
2. Crowdfunding - Crowdfunding platforms can explore offering mystery product launches as a new way to generate interest and funding.
3. Marketing - Marketing agencies can explore and incorporate non-traditional launch strategies for their clients to create a unique and memorable experience.
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