Enjoy Life's ProBurst Bites Help Consumers Up Their Protein Intake
Katherine Pendrill — October 24, 2016 — Lifestyle
References: enjoylifefoods & preparedfoods
Th health food brand Enjoy Life recently debuted a new product called ProBurst Bites, which gives consumers a deliciously easy way to up their protein intake.
The new ProBurst Bites are healthy snacks that combine chocolate, seeds and spices into round, bite-sized pieces. In addition to the delicious ingredients, the snacks are also chocked full of plant-based protein, which provides consumers with the energy they need for a post-workout boost or a mid-day pick-me-up. Despite the high nutritional content, the snacks are completely free of gluten, dairy, nuts and other common food allergens.
Available in delicious flavors such as Mango Habanero, Cranberry Orange and SunSeed Butter, the new ProBurst Bites serve as a tasty and convenient way for consumers to incorporate more protein into their diet.
The new ProBurst Bites are healthy snacks that combine chocolate, seeds and spices into round, bite-sized pieces. In addition to the delicious ingredients, the snacks are also chocked full of plant-based protein, which provides consumers with the energy they need for a post-workout boost or a mid-day pick-me-up. Despite the high nutritional content, the snacks are completely free of gluten, dairy, nuts and other common food allergens.
Available in delicious flavors such as Mango Habanero, Cranberry Orange and SunSeed Butter, the new ProBurst Bites serve as a tasty and convenient way for consumers to incorporate more protein into their diet.
Trend Themes
1. Plant-based Protein - The rise of plant-based protein snacks like ProBurst Bites presents an opportunity for companies to tap into the growing demand for alternative protein sources.
2. Convenient Snacking - The popularity of bite-sized snacks like ProBurst Bites highlights the potential for companies to develop innovative and convenient snack options for busy consumers.
3. Free-from Foods - The success of allergen-free snacks like ProBurst Bites indicates a market opportunity for companies to create more products that cater to specific dietary restrictions.
Industry Implications
1. Health Food - The health food industry can capitalize on the trend of protein snacks, like ProBurst Bites, by offering a wider range of plant-based and allergen-free products.
2. Fitness and Sports Nutrition - The fitness and sports nutrition industry can innovate by developing more snack options, such as ProBurst Bites, that provide a convenient and protein-rich solution for active individuals.
3. Snack Food - The snack food industry has the potential to disrupt the market by introducing more bite-sized, flavorful and protein-packed snacks like ProBurst Bites.
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