The Pantene Pro-V Nature Fusion Features Plant-Based Bottles
Meghan Young — April 27, 2011 — Eco
Product packaging is continuing to be revamped and revolutionized in order to introduce more environmentally conscious materials into the consumer market, and the Pantene Pro-V Nature Fusion line has just set the bar for hair competitors. Its new line introduces a plant-based bottle that is made out of sustainable sugarcane-derived plastic.
The Pantene Pro-V Nature Fusion line will consume over 70 percent less fossil fuels and release over 170 percent less greenhouse gases per ton compared to traditional petroleum-based plastic bottles. More than that, however, it will (hopefully) inspire other companies to step up their sustainable packaging process.
The Pantene Pro-V Nature Fusion line will be sold in Western Europe first and then the rest of the world over the next couple of years.
The Pantene Pro-V Nature Fusion line will consume over 70 percent less fossil fuels and release over 170 percent less greenhouse gases per ton compared to traditional petroleum-based plastic bottles. More than that, however, it will (hopefully) inspire other companies to step up their sustainable packaging process.
The Pantene Pro-V Nature Fusion line will be sold in Western Europe first and then the rest of the world over the next couple of years.
Trend Themes
1. Sustainable Packaging - The use of environmentally conscious materials in product packaging presents opportunities for disruptive innovation in the consumer market.
2. Plant-based Bottles - The introduction of plant-based bottles made from sustainable sugarcane-derived plastic creates opportunities for disruptive innovation in the hair care industry.
3. Reducing Carbon Footprint - The reduction of fossil fuel consumption and greenhouse gas emissions in packaging materials presents opportunities for disruptive innovation in sustainability practices.
Industry Implications
1. Consumer Goods - The consumer goods industry can explore innovative methods and materials for sustainable packaging to meet the growing demand for environmentally conscious products.
2. Hair Care - The hair care industry can embrace plant-based bottles made from sustainable sugarcane-derived plastic to differentiate their products and appeal to environmentally conscious consumers.
3. Packaging - The packaging industry can develop and promote more sustainable materials and practices to help businesses adopt environmentally friendly packaging solutions.
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