Canon Makes 19 Printers Conduct an Orchestra Live on Stage
John Graham — January 16, 2017 — Marketing
References: youtube
To demonstrate how fast and reliable its printers can be, Canon challenged a 19-person orchestra to perform a special arrangement of Beethoven’s 7th Symphony, reading from sheet music printed on stage in real-time using printers placed in front of each musician. The performance hadn’t been rehearsed -- it was the first time the musicians and the maestro Eric V. Hachikian had ever performed together in this ensemble.
The printers had to print a combined 70 pages over the arrangement, in complete synchronization in front of a live audience at the iconic United Palace in New York City. This required absolute precision timing and utter dependability; a single mistake could throw the entire piece off course.
Behind the idea is the agency 360i New York.
The printers had to print a combined 70 pages over the arrangement, in complete synchronization in front of a live audience at the iconic United Palace in New York City. This required absolute precision timing and utter dependability; a single mistake could throw the entire piece off course.
Behind the idea is the agency 360i New York.
Trend Themes
1. Real-time Printing - Opportunity for disruptive innovation by developing printers that can print in real-time, keeping up with the speed and precision required for live performances.
2. Synchronized Technology - Potential for disruptive innovation by creating synchronized printer systems that can seamlessly work together to produce a coordinated output, opening up possibilities for various applications.
3. Performance Integration - Opportunity for disruptive innovation by merging technology and live performances, creating unique and engaging experiences that showcase the capabilities of different products.
Industry Implications
1. Printing and Imaging - Potential for disruptive innovation within the printing and imaging industry to develop advanced printers that can handle real-time printing with utmost precision and synchronization.
2. Entertainment and Events - Opportunity for disruptive innovation in the entertainment and events industry by incorporating synchronized printing technology into live performances to enhance audience experiences.
3. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by utilizing synchronized printing technology to create captivating and interactive campaigns that capture audience attention.
3.2
Score
Popularity
Activity
Freshness
