Pew Research Examines How Newspapers are Levering the Web for Profits
Sarah Nazim — June 6, 2012 — Tech
References: pewresearch.org & awesome.good.is
In this infographic, the Pew Research Center looks at how traditional print newspapers are leveraging the web to make profits in order to sustain business. Hundreds of newspapers, and more than a dozen media firms were surveyed in this study.
It is no surprise that digital ad revenue is on the rise while physical print is at a loss, due to the increase in technological dependencies such as laptops, tablets and smartphones. People will no longer go out of their way to purchase a newspaper when they can simply log online to get their daily dose of updates. Even the return on digital advertisements is higher than traditional methods; display and banner ads seem to be the most effective, according to this infographic.
Daily deal advertisement sites such as Groupon is doing fairly well in comparison to mobile ads. As we continue to move more into the digital realm, it's important for companies to adapt to the shift, in order to sustain viability.
It is no surprise that digital ad revenue is on the rise while physical print is at a loss, due to the increase in technological dependencies such as laptops, tablets and smartphones. People will no longer go out of their way to purchase a newspaper when they can simply log online to get their daily dose of updates. Even the return on digital advertisements is higher than traditional methods; display and banner ads seem to be the most effective, according to this infographic.
Daily deal advertisement sites such as Groupon is doing fairly well in comparison to mobile ads. As we continue to move more into the digital realm, it's important for companies to adapt to the shift, in order to sustain viability.
Trend Themes
1. Rise of Digital Ad Revenue - Opportunity for media firms to shift focus from print to digital advertising for higher return on investment.
2. Increase in Technological Dependencies - Opportunity for companies to leverage the use of laptops, tablets, and smartphones for delivering news and updates.
3. Shift to Daily Deal Advertisement Sites - Opportunity for companies to explore partnerships with daily deal advertisement sites like Groupon for better revenue generation.
Industry Implications
1. Traditional Print Newspapers - Opportunity for traditional print newspapers to leverage the web for profits and sustain viability.
2. Media Firms - Opportunity for media firms to adapt to the digital shift and focus on digital advertising for sustained profitability.
3. Advertising Industry - Opportunity for the advertising industry to explore effective digital ad formats like display and banner ads for higher returns.
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