Advertisers Capitalize on the Prince Harry Vegas Scandal
Shelby Lee Walsh — August 31, 2012 — Pop Culture
References: bartleboglehegarty & adsoftheworld
The "Lynx effect" could be responsible for the Prince Harry Vegas scandal. For their latest ad released this month, they allude that they could have played a hand in Harry's strong appeal with women. The copy states: "Sorry Harry, if it had anything to do with us."
Like the Axe effect, the Lynx effect is very potent. Spray one dose of this men's fragrance on your body and you could be romping around naked in a Sin City hotel room. Who wouldn't like that (other than Prince Harry's now ex-girlfriend)?
The Prince Harry Vegas scandal has been the talk of the tabloids and especially of Brits. His bad boy image isn't going anywhere soon as his antics seem to be mounting up rather than simmering down. Laying off the Lynx may be his only chance to calm down this PR storm.
Like the Axe effect, the Lynx effect is very potent. Spray one dose of this men's fragrance on your body and you could be romping around naked in a Sin City hotel room. Who wouldn't like that (other than Prince Harry's now ex-girlfriend)?
The Prince Harry Vegas scandal has been the talk of the tabloids and especially of Brits. His bad boy image isn't going anywhere soon as his antics seem to be mounting up rather than simmering down. Laying off the Lynx may be his only chance to calm down this PR storm.
Trend Themes
1. Prince-mocking Ads - Advertisers are using scandals involving popular figures to market their products, and using humor and mockery to attract audiences.
2. Controversial Advertising - Brands are pushing the boundaries of traditional advertising by creating controversial content that generates attention and buzz.
3. Viral Marketing - Companies are leveraging viral trends and current events to create marketing campaigns that reach a wider audience and generate engagement.
Industry Implications
1. Fragrance Industry - Fragrance companies have an opportunity to use pop culture references and viral trends to create buzz around their products and attract new customers.
2. Advertising Industry - Advertisers can take advantage of controversial content and social media trends to create eye-catching campaigns that generate buzz and attract attention.
3. Media Industry - Media companies can capitalize on viral trends and popular culture references to create content that is widely shared and generates high engagement.
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