Bodymetrics Promises to Deliver a Perfectly Cut and Trimmed Pair of Jeans
Omar Yusuf — October 25, 2011 — Tech
References: bodymetrics & gizmodo
Using the 3D mapping technology made famous by airport security terminals, Bodymetrics hopes to chart every curve, crevasse and crease in your body in order to design perfectly tailored clothing.
It's difficult enough to choose clothes (especially pants) these days, but for those of you living in London, the solution is innocuously resting in the Westfield Stratford mall, where a Bodymetrics body-scanner is conveniently housed. Located at the New Look store, the machine will ask you to strip down to your skivvies, after which a series of eight scanners will take thousands of measurements of your body and finally recommend the perfect pair of jeans for you. Bodymetrics boasts that not only do the scanners cost a fraction of their ordinary price, but they can be installed in mere hours, subsequently reducing lines and the number of returned items.
It may seem like an invasive step and questions still abound whether the body-scanner retains images, but it's a price to pay for added efficiency while shopping.
It's difficult enough to choose clothes (especially pants) these days, but for those of you living in London, the solution is innocuously resting in the Westfield Stratford mall, where a Bodymetrics body-scanner is conveniently housed. Located at the New Look store, the machine will ask you to strip down to your skivvies, after which a series of eight scanners will take thousands of measurements of your body and finally recommend the perfect pair of jeans for you. Bodymetrics boasts that not only do the scanners cost a fraction of their ordinary price, but they can be installed in mere hours, subsequently reducing lines and the number of returned items.
It may seem like an invasive step and questions still abound whether the body-scanner retains images, but it's a price to pay for added efficiency while shopping.
Trend Themes
1. Body-scanning Technology - Opportunity for brands to utilize body-scanning technology for efficient and personalized shopping experiences.
2. 3D Mapping Technology - Potential for 3D mapping technology to revolutionize garment customization and tailoring.
3. Personalized Clothing Design - Growing demand for perfectly tailored clothing through technology-driven customization.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to implement body-scanning technology for personalized shopping.
2. Garment Manufacturing - Opportunity for garment manufacturers to integrate 3D mapping technology for precise and efficient tailoring processes.
3. Technology Solutions - Emerging market for companies offering body-scanning and 3D mapping solutions to support personalized clothing design.
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