Prime Bars are Crafted with High-Quality Ingredients for a Tasty Profile
Michael Hemsworth — November 19, 2019 — Marketing
References: primebar & conveniencestore
The Prime Bars are being debuted by the brand this month to offer consumers a meaty, satisfying snack to enjoy when looking for a savory alternative to the many sweet alternatives on the market.
The bars are characterized by their 100% beef recipe, which is made using beef that's bred and grass-fed in Britain to put a focus on high-quality local ingredients. The snacks feature a suggested retail price of £2 and come in three flavor options including Smoky BBQ, Sweet & Spicy and Fruity & Flavorsome.
The Prime Bars were explained further by Co-Founder Freddie Gore Browne who said, "We’ve admired from afar the success of dynamic food movements such as vegan & vegetarian but also recognise that for every commendable food vision there is an equally compelling flip side discussion. From our perspective we believe passionately that we’re lending our voice to the oldest food trend on the planet (paleo), whose diet focuses on simply consuming just the right balance of prime quality meat, vegetables and fruit.”
The bars are characterized by their 100% beef recipe, which is made using beef that's bred and grass-fed in Britain to put a focus on high-quality local ingredients. The snacks feature a suggested retail price of £2 and come in three flavor options including Smoky BBQ, Sweet & Spicy and Fruity & Flavorsome.
The Prime Bars were explained further by Co-Founder Freddie Gore Browne who said, "We’ve admired from afar the success of dynamic food movements such as vegan & vegetarian but also recognise that for every commendable food vision there is an equally compelling flip side discussion. From our perspective we believe passionately that we’re lending our voice to the oldest food trend on the planet (paleo), whose diet focuses on simply consuming just the right balance of prime quality meat, vegetables and fruit.”
Trend Themes
1. Meat-based Snack Bars - Disruptive innovation opportunity: Develop new meat-based snack bars with unique flavors and high-quality ingredients.
2. Locally Sourced Ingredients - Disruptive innovation opportunity: Create products that highlight locally sourced ingredients for a focus on quality and sustainability.
3. Paleo Diet Products - Disruptive innovation opportunity: Provide a range of products that cater to the growing demand for paleo diet-friendly options.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Develop innovative and healthy snack options to meet the changing consumer preferences.
2. Meat Processing Industry - Disruptive innovation opportunity: Explore new processing techniques and flavors to create unique meat-based products.
3. Local Food Movement - Disruptive innovation opportunity: Support local agriculture and connect with consumers who value sustainable and locally sourced ingredients.
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