Kérastase's Genesis Range Helps with Preventing Hair Loss
Laura McQuarrie — January 17, 2020 — Fashion
References: kerastase & cosmeticsbusiness
Kérastase's seven-piece Genesis range was created to help specifically with preventing hair loss, as the brand identified that strands commonly fall from the root as part of the hair cycle but can also break off mid-shaft as a result of external stressors, styling and pollution. In the Genesis range, consumers will find products like Anti Hair-Fall Fortifying Shampoos—for both fine and thick hair—the Intense Fortifying Masque and the Fortifying Blow-Dry Fluid. These products are powered by ingredients like edelweiss native cells, ginger root and aminexil 1.5%, which were selected for the ability to support hair that's weak or at risk of falling out.
To go along with its new range of premium hair care products, Kérastase developed a new fragrance with bergamot, lime, rose, vetiver and musk.
Image Credit: Kérastase
To go along with its new range of premium hair care products, Kérastase developed a new fragrance with bergamot, lime, rose, vetiver and musk.
Image Credit: Kérastase
Trend Themes
1. Hair-loss Prevention Products - The development of hair-care products designed to prevent hair-loss presents an opportunity for further research and innovation.
2. Natural Ingredients in Hair Care - The use of natural ingredients in hair care products creates a potential avenue for creating eco-friendly hair care options that are effective against hair loss.
3. Personalized Hair Care - The customization of hair care products based on a customer's specific hair needs presents an opportunity for the development of products that specifically target hair loss prevention.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry should continue to explore innovative solutions that create effective hair-loss prevention products utilizing natural ingredients and customization.
2. Biotechnology - Biotechnology firms could develop innovative solutions to address hair loss through new applications of existing and novel ingredients and technologies.
3. Fragrance - The fragrance industry could develop innovative ways to incorporate the use of natural fragrances in hair care products, which would appeal to customers who are focused on eco-friendly options.
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