Nigel Goodwin — April 20, 2006 — World
References: news.bbc
Bolivia's casually dressed new president has inspired a fashion craze in his country: casual sweaters.
Evo Morales became famous during the recent election campaign for wearing a comfortable red, white and blue sweater at public events. Since winning the election, he has stubbornly refused to abandon his casual look in favor of the expensive suits typically favored by world leaders. Morales has even greeted heads of state from China, Spain and South Africa wearing his wooly top.
The casual look -- and more importantly, Morales' refusal to change to suit other people's expectations of how a president should dress -- have won him even more respect in his country.
Now a Bolivian businessman has begun designing and manufacturing a line of sweaters inspired by Morale's favorite outfit.
"This is going to become a line we call 'Evo Fashion' that we hope will appeal to young people," said Raul Valda. "We did not want to do another sweater, a copy of the one that the president wears, but a symbol of the president and what he wants to do."
So, be like Evo. Buy a comfy sweater.
Evo Morales became famous during the recent election campaign for wearing a comfortable red, white and blue sweater at public events. Since winning the election, he has stubbornly refused to abandon his casual look in favor of the expensive suits typically favored by world leaders. Morales has even greeted heads of state from China, Spain and South Africa wearing his wooly top.
The casual look -- and more importantly, Morales' refusal to change to suit other people's expectations of how a president should dress -- have won him even more respect in his country.
Now a Bolivian businessman has begun designing and manufacturing a line of sweaters inspired by Morale's favorite outfit.
"This is going to become a line we call 'Evo Fashion' that we hope will appeal to young people," said Raul Valda. "We did not want to do another sweater, a copy of the one that the president wears, but a symbol of the president and what he wants to do."
So, be like Evo. Buy a comfy sweater.
Trend Themes
1. Casual Sweater Fashion Craze - A trend of wearing casual sweaters inspired by Bolivia's president has emerged, creating opportunities for fashion brands to design and manufacture similar products.
2. Refusal to Conform to Dress Expectations - The refusal of Bolivia's president to conform to traditional dress expectations presents an opportunity for disruptive innovation in the fashion industry, challenging traditional norms and promoting unique personal style.
3. Youth Appeal of Presidential Fashion - The youth appeal of Bolivia's president's casual sweater fashion presents an opportunity for fashion brands to cater to the preferences of young consumers and create trendy designs that align with their values and aspirations.
Industry Implications
1. Fashion Design and Manufacturing - The trend of casual sweaters inspired by Bolivia's president presents an opportunity for fashion brands to design and manufacture stylish and comfortable sweaters.
2. Fashion Retail - The casual sweater fashion craze inspired by Bolivia's president opens up opportunities for fashion retailers to curate collections that cater to the demand for trendy and comfortable sweaters.
3. Fashion Marketing and Branding - The youth appeal of Bolivia's president's casual sweater fashion trend creates opportunities for fashion marketers and branding experts to develop campaigns that resonate with young consumers and promote unique personal style.
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