Obama in Comic Books from Spider Man to Savage Dragon
Shelby Lee Walsh — June 1, 2009 — Social Good
References: comicsalliance
Barack Obama came into office promising hope and change to the American public. Perhaps this is why so many graphic novelists have made Obama a character in their adventurous plots.
Obama has appeared in everything from Spider Man to Savage Dragon and many more are continuously including the history-making president.
Check out the gallery above to see some of Obama’s comic book appearances and to see some rippling muscle illustrations of the heroic president.
Implications - One of the best ways a company can connect with consumers is by investing in marketing that explicitly mocks a politician or celebrity engaged in a tumultuous bit of pop culture infamy. By attaching the brand name to a relevant cultural event, the company shows it has its finger on the pulse of water cooler discussion, personalizing the brand in the process.
Obama has appeared in everything from Spider Man to Savage Dragon and many more are continuously including the history-making president.
Check out the gallery above to see some of Obama’s comic book appearances and to see some rippling muscle illustrations of the heroic president.
Implications - One of the best ways a company can connect with consumers is by investing in marketing that explicitly mocks a politician or celebrity engaged in a tumultuous bit of pop culture infamy. By attaching the brand name to a relevant cultural event, the company shows it has its finger on the pulse of water cooler discussion, personalizing the brand in the process.
Trend Themes
1. Superhero Presidents - Opportunities for creating comic book characters based on real-life political figures with the aim of connecting with consumers and personalizing the brand.
2. Graphic Novel Marketing - Using graphic novels as a medium for marketing to engage consumers and showcase brand relevance.
3. Cultural Event Branding - Attaching brand names to relevant cultural events to demonstrate brand awareness and connection with popular discussions.
Industry Implications
1. Entertainment - Creating comic book characters based on political figures to boost interest in graphic novels and engage consumers.
2. Advertising - Utilizing graphic novels as a marketing tool to reach and attract consumers with visually compelling content.
3. Branding - Using cultural events and popular discussions to promote brand relevance and connect with consumers on a personal level.
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