The Leaders Number One Fragrance is Inspired by the President of Russia
Malika Renee Butss — January 13, 2016 — Pop Culture
References: vocativ & luxurylaunches
The president of Russia, Vladimir Putin, is one of the most prolific world leaders at this moment. While most political icons are printed across t-shirts, pins and hats, this popular figure is the inspiration behind a brand new fragrance.
Known as Leaders Number One, this perfume is completely based on the current president of Russia. The fragrance was created by perfumer Vladislav Rekuno from Belarus, who states that the fragrance is a warm and textured scent. This is demonstrated through hints of blackcurrant, fir cones and lemon. The bottle of this political perfume is black glass that features the profile of the country's great leader.
Sold for $95 a bottle, the Russian public now has the opportunity to smell like their fearless leader.
Known as Leaders Number One, this perfume is completely based on the current president of Russia. The fragrance was created by perfumer Vladislav Rekuno from Belarus, who states that the fragrance is a warm and textured scent. This is demonstrated through hints of blackcurrant, fir cones and lemon. The bottle of this political perfume is black glass that features the profile of the country's great leader.
Sold for $95 a bottle, the Russian public now has the opportunity to smell like their fearless leader.
Trend Themes
1. Political Perfumes - Creating fragrances inspired by political leaders presents a disruptive innovation opportunity in the perfume industry.
2. Icon-inspired Fragrances - Designing perfumes based on influential figures allows for unique and marketable products in the fragrance industry.
3. Personalized Political Products - Developing customized political merchandise, such as perfumes, taps into a growing demand for unique political souvenirs.
Industry Implications
1. Perfume - The perfume industry can capitalize on the demand for political-inspired fragrances by developing new and innovative products.
2. Personal Care - The personal care industry can tap into the trend of creating fragrances based on political leaders by expanding their product offerings to include unique and personalized scents.
3. Merchandise - The merchandise industry can seize the opportunity to create customized political products, such as perfumes, to cater to the growing demand for personalized political souvenirs.
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