Preppi's Prepster Survival Kit Comes with Top-of-the-Line Products
Laura McQuarrie — September 2, 2014 — Lifestyle
References: secure.preppi.co & designtaxi
For those people in the world who would rather not go without life's little luxuries, even in times of crisis, there's The Prepster three-day luxury survival kit from Preppi. The contents of the kit are packed into a leather and canvas bag that can be monogrammed with the holder's initials.
Inside of the bag, you'll find the most decadent versions of toothpaste, chocolate, tents and teas from brands like Ksumi, Marvis, as well as a variety of personal care products from Malin+Goetz. These items will not only get you through a 72-hour emergency, but you'll be doing it in style. For a one person kit with a monogram, to be this prepared and pampered, The Prepster costs a whopping $395.
Inside of the bag, you'll find the most decadent versions of toothpaste, chocolate, tents and teas from brands like Ksumi, Marvis, as well as a variety of personal care products from Malin+Goetz. These items will not only get you through a 72-hour emergency, but you'll be doing it in style. For a one person kit with a monogram, to be this prepared and pampered, The Prepster costs a whopping $395.
Trend Themes
1. Luxury Survival - The trend of creating high-end emergency kits that include luxury products.
2. Personalized Survival Kits - The trend of personalized and customizable emergency kits for individuals or families.
3. Crisis Branding - The trend of using luxury branding and premium products to market survival kits.
Industry Implications
1. Luxury Goods - Luxury companies can expand into the survival market by incorporating high-end products into their emergency kits.
2. Personalization - Companies that offer personalized products can expand into the emergency kit market by offering personalized survival kits.
3. Marketing and Advertising - Agencies can explore crisis branding by creating a new category of survival kits with premium products, creating an alternative for a luxury market segment.
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