Kellogg's New Health-Focused Product Has a Modern Look
References: loopbrands & designtaxi
Kellogg launches a premium cereal offering in the European market under its imprint W.K.Kellogg. The new breakfast food is vegan and organic, featuring a recipe that complies with the advent and popularity of health-focused products.
Naturally, a new premium cereal of this caliber warrants a new identity. Thus, the global company taps into Australian creative agency Loop Brands and typographer Keith Morris. The result is a beautifully delicate and modernity-inspired box that artistically accentuates the value of the premium cereal. While the cursive adds an ethereal sense of fluidity and lightness, the color scheme is definitely well-curated to induce a relaxing sense. By omitting the dominant red that is essential to Kellogg's brand, the creative studio was able to draw a stylistically symbolic divide between the new premium cereal and the traditional ones.
Naturally, a new premium cereal of this caliber warrants a new identity. Thus, the global company taps into Australian creative agency Loop Brands and typographer Keith Morris. The result is a beautifully delicate and modernity-inspired box that artistically accentuates the value of the premium cereal. While the cursive adds an ethereal sense of fluidity and lightness, the color scheme is definitely well-curated to induce a relaxing sense. By omitting the dominant red that is essential to Kellogg's brand, the creative studio was able to draw a stylistically symbolic divide between the new premium cereal and the traditional ones.
Trend Themes
1. Premium Cereal Offerings - As more consumers become health-focused, launching premium cereal offering with distinctive and eye-catching packaging could disrupt the cereal industry.
2. Vegan and Organic Products - The popularity of vegan and organic products could drive businesses to create and market more health-focused products that align with consumer values.
3. Creative Packaging Design - Innovative packaging design that contrasts with traditional branding can help premium products stand out, entice consumers, and elevate brand value.
Industry Implications
1. Cereal Industry - The cereal industry can take advantage of changing consumer trends by introducing more premium cereal offerings that cater to health-conscious consumers.
2. Organic and Vegan Food Industry - The organic and vegan food industry could further expand their market reach by developing and marketing health-focused products that align with consumer values.
3. Creative Design Industry - The creative design industry has the potential to disrupt traditional branding by creating innovative packaging design that appeals to consumers' senses and elevate brand value.
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