7-Eleven's Premium Baked Goods Takes Cues from Piña Coladas & More
Laura McQuarrie — October 31, 2019 — Lifestyle
For a limited time, participating 7-Eleven stores are introducing new premium baked goods, including a few options with alcohol-inspired flavors. The new treats inspired by favorite cocktail flavors are alcohol-free and made fresh daily in local kitchens.
While the Piña Colada Cupcake has a cocktail-flavored filling at it center, plus icing to match, the Bourbon Maple Praline Yeast Donut boasts a rich icing that's topped with pecans and a drizzle of white icing and gold sugar.
These baked goods were based on inspiring mixology creations as seen in bars and restaurants, as well as on social media. As such, these treats specifically target Millennial and Gen Z consumers who are passionate about exciting flavor hybrids and unconventional taste experiences.
While the Piña Colada Cupcake has a cocktail-flavored filling at it center, plus icing to match, the Bourbon Maple Praline Yeast Donut boasts a rich icing that's topped with pecans and a drizzle of white icing and gold sugar.
These baked goods were based on inspiring mixology creations as seen in bars and restaurants, as well as on social media. As such, these treats specifically target Millennial and Gen Z consumers who are passionate about exciting flavor hybrids and unconventional taste experiences.
Trend Themes
1. Alcohol-inspired Baked Goods - The trend of creating baked goods with alcohol-inspired flavors presents a disruptive innovation opportunity to cater to consumers looking for unique taste experiences.
2. Cocktail-inspired Treats - The trend of incorporating cocktail flavors into baked goods provides a disruptive innovation opportunity to attract Millennial and Gen Z consumers who are seeking unconventional flavor hybrids.
3. Flavor Hybrid Creations - The trend of using mixology creations as inspiration for baked goods opens up a disruptive innovation opportunity to tap into the excitement around unique flavor combinations.
Industry Implications
1. Bakery Industry - The bakery industry can leverage the trend of alcohol-inspired baked goods to expand their product offerings and cater to consumers interested in novel taste experiences.
2. Convenience Store Industry - The convenience store industry can seize the opportunity presented by cocktail-inspired treats to attract Millennial and Gen Z customers who value unique and unconventional flavor options.
3. Food and Beverage Industry - The food and beverage industry can explore the trend of flavor hybrids by incorporating mixology-inspired baked goods into their product lines, appealing to adventurous consumers seeking exciting taste combinations.
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