Facebook Will Be Livestreaming Its First Premier League Soccer Game
Hayley McGlone — August 3, 2016 — Lifestyle
Many social media platforms have been partnering with sporting events and Facebook will be streaming a Premier League soccer game for the first time.
The first livestreamed Premier League game will be the Wayne Rooney testimonial match between Manchester United and Everton. The game is in honor of England's soccer captain and will be streamed on his Facebook page, as well as the Manchester United Facebook Page. By livestreaming games on Facebook, soccer fans will be able to have greater access to Premier League games. The money raised from the match will be donated to Rooney's four chosen charities.
The Facebook and Premier League partnership isn't the first social media platform to partner with sport. Snapchat and the NFL are creating a Discover channel, Twitter streamed Wimbledon coverage and will be livestreaming NBA games and YouTube has been showing European Champions League games, as well as the Europa League finals. Utilizing social media platforms to stream game coverage allows for greater online fan participation in cheering on their favorite teams and players.
The first livestreamed Premier League game will be the Wayne Rooney testimonial match between Manchester United and Everton. The game is in honor of England's soccer captain and will be streamed on his Facebook page, as well as the Manchester United Facebook Page. By livestreaming games on Facebook, soccer fans will be able to have greater access to Premier League games. The money raised from the match will be donated to Rooney's four chosen charities.
The Facebook and Premier League partnership isn't the first social media platform to partner with sport. Snapchat and the NFL are creating a Discover channel, Twitter streamed Wimbledon coverage and will be livestreaming NBA games and YouTube has been showing European Champions League games, as well as the Europa League finals. Utilizing social media platforms to stream game coverage allows for greater online fan participation in cheering on their favorite teams and players.
Trend Themes
1. Livestreaming Sports Events - Partnering with social media platforms to livestream sporting events creates new opportunities for fan engagement and online participation.
2. Social Media-sport Partnerships - Collaborations between social media platforms and sports organizations offer new avenues for content distribution and fan interaction.
3. Increased Access to Sports Content - Livestreaming sports games on social media platforms provides fans with convenient and accessible ways to watch their favorite teams and players.
Industry Implications
1. Sports Broadcasting - The integration of social media platforms in sports broadcasting brings opportunities for innovative content delivery and audience expansion.
2. Social Media Marketing - Collaborating with sports organizations to livestream games on social media creates new advertising and sponsorship opportunities for brands.
3. Online Fan Engagement - Utilizing livestreaming platforms for sports events enhances fan engagement and provides new platforms for interactive experiences and community building.
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