The Premia Väike Tom Snacks Come in Four Flavors
Michael Hemsworth — October 13, 2021 — Marketing
The Premia Väike Tom snacks are being launched as a new range of curd snacks that are part of the brand's efforts to expand its product portfolio beyond ice cream. The snacks are focused on a free-from recipe that has no preservatives, artificial colorants, vegetable fats or palm oil in the mix, and come packaged in ISCC-certified material that's 50% bio-based. The snacks come in four flavor varieties including Banana-Flavored Curd, Ice Cream-Flavored Curd, Chocolate Curd with Chocolate Chips and Vanilla-Flavored Curd with Pieces of Chocolate.
Food Union CEO Normunds Stanevics commented on the new Premia Väike Tom snacks saying, “In Estonia, as in Latvia, the culture of consuming high-quality and fresh dairy products is widespread, and curd snacks are an established category. We have cemented leadership in the curd snack category with Kārums in Latvia; but now, the new Väike Tom products in Estonia arrive bringing together a unique combination of fresh recipes, excellent taste combinations and sustainable packaging.”
Food Union CEO Normunds Stanevics commented on the new Premia Väike Tom snacks saying, “In Estonia, as in Latvia, the culture of consuming high-quality and fresh dairy products is widespread, and curd snacks are an established category. We have cemented leadership in the curd snack category with Kārums in Latvia; but now, the new Väike Tom products in Estonia arrive bringing together a unique combination of fresh recipes, excellent taste combinations and sustainable packaging.”
Trend Themes
1. Free-from Food - There is an opportunity to create more free-from snacks with sustainable packaging to meet growing demand for healthier and environmentally friendly food options.
2. Expansion of Product Portfolio - Companies in the food industry can adapt to their customer needs and expand their product portfolio with new offerings and flavors.
3. Sustainable Packaging - Food companies can continue to invest in sustainable packaging by utilizing ISCC-certified materials and increasing the use of bio-based materials.
Industry Implications
1. Dairy - Dairy companies can innovate by introducing new products to the market such as free-from and sustainably packaged snacks.
2. Snacks - Snack companies can cater to a wider audience by offering free-from and sustainable snacks with unique flavors and packaging.
3. Sustainable Packaging - The sustainable packaging industry can continue to provide innovative and sustainable solutions for food companies looking to reduce their environmental impact.
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