The Predict to Prevent App Helps Communicate to People with Depression
Justin Lam — April 30, 2018 — Tech
References: play.google & adweek
In an effort to better help people communicate with friends living with depression, Samsung and BBDO Bangkok developed the Predict to Prevent app. For people living with depression, every word often matters. What may be considered appropriate by some could trigger or be interpreted differently by those with depression. This was the basis Samsung and BBDO Bangkok used to build the app, along with research that found that communication via text has much more of a risk when compared to face-to-face conversations.
In order to help people better communicate with those living with depression, the Predict to Prevent app uses predictive phrasing technology. The use of predictive text allows the app to spot potentially harmful messages and instead suggests a more supportive phrase. The Predict to Prevent app is currently available on the Android OS and is compatible with every messaging app in both English and Thai.
In order to help people better communicate with those living with depression, the Predict to Prevent app uses predictive phrasing technology. The use of predictive text allows the app to spot potentially harmful messages and instead suggests a more supportive phrase. The Predict to Prevent app is currently available on the Android OS and is compatible with every messaging app in both English and Thai.
Trend Themes
1. Predictive Phrasing Technology - The development of predictive phrasing technology enables apps to identify and suggest more supportive phrases to help people communicate with those living with depression.
2. Risk Mitigation in Text Communication - The increasing recognition of the higher risk of misinterpretation or triggering messages in text communication necessitates the development of apps like Predict to Prevent, which aim to minimize potential harm and promote more supportive communication.
3. Cross-platform Compatibility - The demand for apps like Predict to Prevent to be compatible with messaging apps across different platforms highlights the need for inclusive and accessible communication solutions for people living with depression.
Industry Implications
1. Mental Health Technology - The Predict to Prevent app exemplifies the potential disruptive innovation opportunities within the mental health technology industry, particularly in aiding communication and support for individuals living with depression.
2. Text Messaging Apps - The development of supportive phrasing apps like Predict to Prevent calls for innovation in the existing text messaging app industry, urging integration of predictive phrasing technology to improve mental health communication.
3. Mobile Operating Systems - The integration of the Predict to Prevent app on the Android OS reveals the potential for disruptive innovation within mobile operating systems, as they become platforms for promoting mental health and supportive communication.
2.9
Score
Popularity
Activity
Freshness
