Amika's Fadeblack Shields Against Hard Water, Saltwater & More
Laura McQuarrie — June 1, 2020 — Fashion
As part of their self-care routines, people are expanding their hair care routines with pre-shampoo treatments that help to offer more benefits than the average shampoo or conditioner. Amika's newly launched Fadeblack is a pre-shampoo treatment and color seal that's pH-balancing and effective for shielding the hair from everything from hard water and saltwater to chlorine and UV damage.
The product is designed to be applied to dry hair and only needs to be left on the hair for one to two minutes before it can be rinsed and followed by a regular washing routine. With Fadeblack, Amika promises that Fadeblock helps to keep hair color protected on 10-12 washes when used with its Vault shampoo, conditioner and leave-in conditioner
Image Credit: Amika
The product is designed to be applied to dry hair and only needs to be left on the hair for one to two minutes before it can be rinsed and followed by a regular washing routine. With Fadeblack, Amika promises that Fadeblock helps to keep hair color protected on 10-12 washes when used with its Vault shampoo, conditioner and leave-in conditioner
Image Credit: Amika
Trend Themes
1. Pre-shampoo Treatments - Opportunity for innovative haircare products that provide additional benefits beyond traditional shampoos and conditioners.
2. Hair Color Protection - Demand for products that shield hair color from various elements, such as hard water, saltwater, chlorine, and UV damage.
3. Ph-balancing Haircare - Growing interest in products that restore and maintain the pH balance of hair for optimal health and appearance.
Industry Implications
1. Haircare - Haircare industry can explore new formulations and product offerings to capitalize on the rising popularity of pre-shampoo treatments.
2. Cosmetics - Cosmetics industry can innovate with color-sealing products that protect hair color and offer additional benefits beyond traditional haircare options.
3. Wellness - Wellness industry can incorporate pH-balancing haircare products into holistic self-care routines, addressing the growing interest in maintaining overall well-being.
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