The Prada Spring 2013 Campaign Blooms with Oriental Femininity
Alexandra Serrano — December 24, 2012 — Marketing
References: prada & designscene.net
Boasting and all-star cast of top models, the Prada Spring 2013 campaign gives new life to the collection's modernized femininity.
The campaign is pleasing to the eye with an impossible playful seriousness conveyed by the expert captures of Steven Meisel. Models Vanessa Axente, Amber Valletta, Sasha Pivovarova, and Raquel Zimmermann grace the minimalist set of each frame to stand is as mannequins for Muiccia's divine garment designs.
Prada's design vision comes alive as the looks from the runway are styled into a more consumer-friendly manner. The tasteful approach to portraying such whimsical collection will definitely resonate will with both casual and die-hard fashionistas. The Prada Spring 2013 campaign sets the Springtime standard for how to sport the iconic fashion house's latest creations.
The campaign is pleasing to the eye with an impossible playful seriousness conveyed by the expert captures of Steven Meisel. Models Vanessa Axente, Amber Valletta, Sasha Pivovarova, and Raquel Zimmermann grace the minimalist set of each frame to stand is as mannequins for Muiccia's divine garment designs.
Prada's design vision comes alive as the looks from the runway are styled into a more consumer-friendly manner. The tasteful approach to portraying such whimsical collection will definitely resonate will with both casual and die-hard fashionistas. The Prada Spring 2013 campaign sets the Springtime standard for how to sport the iconic fashion house's latest creations.
Trend Themes
1. Geisha-inspired Fashion - Fashion brands can incorporate traditional geisha elements into their designs for a modernized take on a classic look.
2. Playful Minimalism - Minimalist sets combined with playful poses and expressions can create an eye-catching advertising campaign.
3. Consumer-friendly Fashion - By styling runway looks into more everyday wearable outfits, fashion brands can make high-end fashion more accessible to a wider audience.
Industry Implications
1. Fashion Industry - Fashion brands can take inspiration from Prada's geisha-inspired campaign for their own collections, and aim to make luxury fashion more accessible to consumers.
2. Advertising Industry - Minimalist sets and playful expressions can create visually striking and attention-grabbing advertising campaigns for fashion and other industries.
3. Beauty Industry - The stylized hair and makeup of the geisha-inspired Prada campaign can be adapted and incorporated into beauty trends for a bold and unique look.
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