The Oriental-Inspired Prada Spring 2010 Ad Campaign
Marissa Liu — February 16, 2010 — Marketing
References: prada & materialiste
Always the trendsetter, Miuccia Prada asked Hedi Slimane to helm the Asian-inspired Prada Spring 2010 ad campaign. Slimane came up with a black and white series of photographs that harken back to the streets and lounges of early 20th century China.
Chinese models both male and female populate the landscape along with a few Caucasian male models, which is highly unusual for Prada but extremely refreshing. Chinese artist Yang Fudong contributed a video for the Prada Spring 2010 ad campaign. Watch Yang’s video and then click through the gallery for more of Hedi Slimane’s beautiful photographs for Prada.
Chinese models both male and female populate the landscape along with a few Caucasian male models, which is highly unusual for Prada but extremely refreshing. Chinese artist Yang Fudong contributed a video for the Prada Spring 2010 ad campaign. Watch Yang’s video and then click through the gallery for more of Hedi Slimane’s beautiful photographs for Prada.
Trend Themes
1. Oriental-inspired Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs.
2. Diverse Representation in Advertising - Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns.
3. Collaboration with Artists - Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating traditional Asian elements into modern designs.
2. Advertising - Opportunity for disruptive innovation in the advertising industry by featuring models from different ethnic backgrounds to create more inclusive campaigns.
3. Art - Opportunity for disruptive innovation in the art and fashion industries by partnering with artists to create unique and compelling ad campaigns.
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