'Prada Double Club Miami' Was Put in Place for Art Basel
Ellen Smith — December 4, 2017 — Art & Design
References: gagosian & designboom
Miami Art Basel is home to some of the most elaborate and eccentric art pieces, which becomes evident when considering the intricacies that were involved in creating the Prada Double Club Miami, which imagines the traditional nightclub experience through a more artistic lens.
The gorgeous space is set in a 1920's film studio and is comprised of a energetic dance floor and a tropical outdoor garden. The dual-spaced nightclub serves as a continuation of the artist's exploration of two-sidedness as the experience invites guests to dance under a disco ball in a functioning nightclub, while the outdoor garden offers a serene escape.
Both spaces will feature live performances, with the dance hall showcasing DJ's and live musical acts and the garden showcasing "a range of Caribbean and south american diasporas from Miami.
Photo Credits: designboom, gagosian
The gorgeous space is set in a 1920's film studio and is comprised of a energetic dance floor and a tropical outdoor garden. The dual-spaced nightclub serves as a continuation of the artist's exploration of two-sidedness as the experience invites guests to dance under a disco ball in a functioning nightclub, while the outdoor garden offers a serene escape.
Both spaces will feature live performances, with the dance hall showcasing DJ's and live musical acts and the garden showcasing "a range of Caribbean and south american diasporas from Miami.
Photo Credits: designboom, gagosian
Trend Themes
1. Artistic Nightclub Experiences - Disruptive innovation opportunity: Create immersive nightclub installations that combine art, music, and unique environments to offer a more memorable and engaging experience for club-goers.
2. Diverse Cultural Showcases - Disruptive innovation opportunity: Develop venues that celebrate diverse cultures through music, performances, and immersive environments to attract a broader audience and promote cultural exchange.
3. Multi-sensory Entertainment Spaces - Disruptive innovation opportunity: Design innovative entertainment venues that stimulate multiple senses through interactive art installations, live performances, and sensory experiences to create a truly immersive and captivating atmosphere.
Industry Implications
1. Nightclub and Entertainment - Disruptive innovation opportunity: Incorporate artistic elements and experiential designs into traditional nightclub venues to offer a fresh and unique entertainment experience.
2. Event and Exhibition - Disruptive innovation opportunity: Create temporary event spaces that serve as both entertainment venues and art installations, attracting a wide range of visitors and enhancing the overall cultural experience.
3. Hospitality and Tourism - Disruptive innovation opportunity: Collaborate with artists and designers to create immersive entertainment spaces within hotels and resorts, offering guests a one-of-a-kind experience that sets them apart from traditional accommodation options.
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