This Practical Water Bottle Prevents Your Items from Being Stolen
Laura McQuarrie — November 14, 2013 — Lifestyle
This practical water bottle design from Contigo is called the 'Kangaroo' for a reason — it has a clever pouch where items can be safely kept. This water bottle is ideal for those who like to head to the gym or a yoga class, but are constantly worried about losing or having their valuables stolen.
The small pocket built into the Kangaroo water bottle provides just enough space to store keys, money or credit cards so that you can keep an eye on them. Since you'll be wanting to keep yourself hydrated, it's less likely that you'll forget this item.
The flap that closes the small pouch is opaque, so no one will be the wiser that you have precious items stored inside. Because it's so inconspicuous, it's less likely that someone will want to steal your water bottle, unless they're really dying of thirst.
The small pocket built into the Kangaroo water bottle provides just enough space to store keys, money or credit cards so that you can keep an eye on them. Since you'll be wanting to keep yourself hydrated, it's less likely that you'll forget this item.
The flap that closes the small pouch is opaque, so no one will be the wiser that you have precious items stored inside. Because it's so inconspicuous, it's less likely that someone will want to steal your water bottle, unless they're really dying of thirst.
Trend Themes
1. Valuable-hiding Products - Disruptive innovation opportunity: Development of everyday items that have hidden compartments for storing valuables securely.
2. Inconspicuous Design - Disruptive innovation opportunity: Designing products with subtle features that prevent theft or loss, such as opaque flaps and hidden pockets.
3. Practical Security Solutions - Disruptive innovation opportunity: Creating functional products that address specific safety concerns, like water bottles with built-in storage for gym-goers.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Incorporating security features into everyday products to provide consumers with added convenience and peace of mind.
2. Fitness and Wellness - Disruptive innovation opportunity: Developing innovative solutions for fitness enthusiasts that address their concerns about safeguarding personal belongings while exercising.
3. Travel and Luggage - Disruptive innovation opportunity: Designing travel accessories with concealed compartments to enhance travel security and prevent theft of valuable items.
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