Kylie Cosmetics' Power Plush Longwear Foundation Smooths & Blurs
Laura McQuarrie — January 23, 2024 — Fashion
References: kyliecosmetics & fashionmagazine
Kylie Cosmetics introduced the Power Plush Longwear Foundation as its first-ever foundation and it's available in an expansive 40-shade range with a formula that's vegan-friendly, hydrating, blurring and smoothing. This comfortable, buildable formula has been in the works for three years and its high-performance properties can be attributed to skin-caring ingredients like niacinamide, Vitamin E and super soothing centella asiatica.
Kylie Jenner herself describes the weightless Power Plush Longwear Foundation formula as one that "blends into the skin so easily for a gorgeous satin finish that’s not too dewy and not too matte." Perfect for achieving an airbrushed look, this clean Kylie Cosmetics foundation is sweat-proof, humidity-proof, and waterproof, and it won't clog pores.
Kylie Jenner herself describes the weightless Power Plush Longwear Foundation formula as one that "blends into the skin so easily for a gorgeous satin finish that’s not too dewy and not too matte." Perfect for achieving an airbrushed look, this clean Kylie Cosmetics foundation is sweat-proof, humidity-proof, and waterproof, and it won't clog pores.
Trend Themes
1. Expansive Shade Range - The Power Plush Longwear Foundation is available in an expansive 40-shade range, catering to a diverse customer base.
2. Vegan-friendly Formulas - Kylie Cosmetics' foundation formula is vegan-friendly, reflecting the increasing demand for cruelty-free beauty products.
3. Skin-caring Ingredients - The foundation's high-performance properties can be attributed to skin-caring ingredients like niacinamide, Vitamin E, and centella asiatica, catering to health-conscious consumers.
Industry Implications
1. Cosmetics - The expanding shade range of foundations presents an opportunity for cosmetics companies to cater to a wider range of customers.
2. Beauty - The popularity of vegan-friendly formulas in foundations provides an opportunity for beauty companies to tap into the growing market of cruelty-free cosmetics.
3. Skincare - The emphasis on skin-caring ingredients in foundation formulas presents an opportunity for skincare companies to innovate and create products that combine makeup and skincare benefits.
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