tarte's Pout Prep Lip Exfoliant Softens the Skin
Mishal Omar — July 6, 2017 — Marketing
References: tartecosmetics & sephora
The makeup brand tarte has a new product called the Pout Prep Lip Exfoliant, which works to enhance the appearance of users' lips by making them smoother and softer.
While most people use exfoliation as part of their weekly facial and body care routines, people's lips are often ignored. This area is often times the most vulnerable to dryness, cracking and chapping, and brands like tarte are seeking to address this fact. The Pout Prep Lip Exfoliant contains maracuja oil and shea butter that work to moisturize the skin, has sugar granules that gentle buff away dead skin, and has a minty smell that works to soothe the lips.
This exfoliant is free of parabens and phthalates, and is used by gently buffing it into the lips and then wiping it off with a damp cloth.
While most people use exfoliation as part of their weekly facial and body care routines, people's lips are often ignored. This area is often times the most vulnerable to dryness, cracking and chapping, and brands like tarte are seeking to address this fact. The Pout Prep Lip Exfoliant contains maracuja oil and shea butter that work to moisturize the skin, has sugar granules that gentle buff away dead skin, and has a minty smell that works to soothe the lips.
This exfoliant is free of parabens and phthalates, and is used by gently buffing it into the lips and then wiping it off with a damp cloth.
Trend Themes
1. Lip Exfoliation - The trend of lip exfoliation focuses on addressing the specific needs of the lips, providing opportunities for brands to develop innovative lip care products.
2. Natural Ingredients - The trend of using natural ingredients like maracuja oil and shea butter in lip care products allows for the development of more organic and holistic options in the beauty industry.
3. Soothing Formulas - The trend of incorporating soothing elements, such as minty smells, in lip care products opens up opportunities for creating products that provide both practical and sensory benefits.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the development of innovative lip exfoliation products to cater to the growing demand for specialized lip care solutions.
2. Natural and Organic Beauty - The natural and organic beauty industry can capitalize on the use of natural ingredients in lip care products to offer consumers more sustainable and eco-friendly options.
3. Wellness and Self-care - The wellness and self-care industry can tap into the demand for soothing lip care products to enhance the overall sensory experience of self-care routines.
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