Poundland Has Launched Its Affordable Back-To-School Range
Francesca Mercurio — August 17, 2021 — Life-Stages
References: retailtimes
Poundland has launched its first back-to-school range. The company has recently begun carrying PEP&CO clothing in 400 of its shops around the UK; and with its new clothing offerings, Poundland's back-to-school campaign is complete with all essentials.
As consumers grow increasingly money-conscious during the COVID-19 pandemic, Poundland offers schoolwear essentials at a great value. From polo shirts for £1 to skirts for £3, Poundland is a one-stop shop for back-to-school essentials.
Among clothing essentials, Poundland offers a large range of stationery items, lunch accessories, and school bags - including brands such as Disney Princess, CoComelon, and Friends. Customers can shop the back-to-school range at their nearest Poundland with a PEP&CO section, or visit the online store locator for more information.
As consumers grow increasingly money-conscious during the COVID-19 pandemic, Poundland offers schoolwear essentials at a great value. From polo shirts for £1 to skirts for £3, Poundland is a one-stop shop for back-to-school essentials.
Among clothing essentials, Poundland offers a large range of stationery items, lunch accessories, and school bags - including brands such as Disney Princess, CoComelon, and Friends. Customers can shop the back-to-school range at their nearest Poundland with a PEP&CO section, or visit the online store locator for more information.
Trend Themes
1. Affordable Back-to-school Essentials - Offering cost-friendly back-to-school essentials is a disruptive innovation opportunity for retailers to appeal to money-conscious consumers during the COVID-19 pandemic.
2. PEP&CO Clothing in Discount Stores - Collaborating with discount stores to carry affordable PEP&CO clothing provides a disruptive innovation opportunity for clothing brands to reach a wider range of customers.
3. Character-branded School Supplies - Creating character-branded school supplies is a disruptive innovation opportunity for stationery brands to increase sales by appealing to children's interests.
Industry Implications
1. Discount Retailers - Discount retailers can capitalize on the increasing demand for cost-friendly back-to-school essentials during the COVID-19 pandemic.
2. Children's Clothing - Children's clothing brands can reach a wider range of customers by collaborating with discount stores to carry their affordable clothing lines.
3. Stationery - Stationery brands can increase sales by creating character-branded school supplies that appeal to children's interests.
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