Hipsters Make the Potbelly, or 'Kramden', Stylish
Michael Woodworth — September 9, 2009 — Fashion
References: nytimes
It looks like it is time to abandon the gym and hit the bar to work on the “Kramden" because the potbelly is now “in." With abs as the long running look for men, hipsters looking to be different have moved to a rounder shape.
Many have sported this look for years, not knowing it would one day be in fashion. These men can now boast about their long running fashion forward appearance.
The days of hiding the beer belly are over. Men can feel good grabbing that extra pint and pound of half priced wings. It is all in the name of fashion.
Many have sported this look for years, not knowing it would one day be in fashion. These men can now boast about their long running fashion forward appearance.
The days of hiding the beer belly are over. Men can feel good grabbing that extra pint and pound of half priced wings. It is all in the name of fashion.
Trend Themes
1. Potbelly Fashion - The rising trend of embracing potbelly as a fashion statement creates opportunities for businesses in the fashion and lifestyle industry to cater to this new demand.
2. Body Positive Movement - The acceptance of potbelly as a body positive statement is a trend that could disrupt the beauty and fitness industry while creating new market opportunities.
3. Shift From Abs to Kramden - The shift from abs to Kramden highlights a trend that could disrupt the fitness industry and create new market opportunities for fitness centers and personal trainers to cater to the growing demand for a new physique.
Industry Implications
1. Fashion and Lifestyle - Fashion and Lifestyle industry players can explore this fashion trend that glorifies the potbelly as an opportunity to create new fashion products to cater to the trend.
2. Beauty and Fitness - The shift towards body positivity could usher in a new era of beauty and fitness industry that focuses on embracing imperfections and creating a community of inclusivity.
3. Fitness Centers and Personal Trainers - The shift in focus from abs to Kramden highlights the need for the fitness industry to cater to a new customer segment that aspires to a different kind of physique.
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