The Ports 1961 Spring 2012 Campaign is Fiercely Sci-Fi
Meghan Young — January 29, 2012 — Fashion
References: ports1961 & fashiongonerogue
Clean-cut and contemporary, the Ports 1961 Spring 2012 collection is taken to a futuristic level in its ad campaign. Shot in a black oblivion and eerily reflected, model Alana Zimmer looks like a stylish hologram. The abstract accessory pieces, fierce poses and severely cut bob all add to the overall sci-fi aesthetic.
Lensed by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin in collaboration with art director Giovanni Bianco, the Ports 1961 Spring 2012 ad campaign really shows off the fashion. The multiple views allow observers to appreciate almost every angle of each ensemble. Since there are a lot of details such as ruching and color-blocking, these reflections do the designs justice. From head-to-toe, Zimmer strikes a strong and sleek silhouette against the dark backdrop.
Lensed by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin in collaboration with art director Giovanni Bianco, the Ports 1961 Spring 2012 ad campaign really shows off the fashion. The multiple views allow observers to appreciate almost every angle of each ensemble. Since there are a lot of details such as ruching and color-blocking, these reflections do the designs justice. From head-to-toe, Zimmer strikes a strong and sleek silhouette against the dark backdrop.
Trend Themes
1. Futuristic Fashion - Explore innovative designs that embrace a sci-fi aesthetic and incorporate abstract accessory pieces.
2. Reflective Advertising - Utilize reflective surfaces and multiple viewing angles in ad campaigns to showcase fashion details and create a futuristic visual experience.
3. Clean-cut Contemporary Style - Embrace sleek and strong silhouettes with severely cut bobs and minimalist designs for a modern and sophisticated look.
Industry Implications
1. Fashion - Incorporate futuristic elements into clothing designs to attract consumers looking for innovative styles.
2. Advertising - Adopt reflective and multi-dimensional concepts in advertising campaigns to captivate audiences and highlight product details.
3. Beauty - Offer clean-cut and contemporary hairstyles to complement modern fashion trends and cater to individuals seeking a sleek and sophisticated appearance.
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