This Portfolio is Presented Through an Interactive Message in a Bottle
Ady Floyd — July 17, 2015 — Art & Design
References: behance.net & designtaxi
This once-aspiring advertiser, graphic designer and industrial designer has created an interesting way to present their portfolio: a message in a bottle.
Artist Canhür Aktuglu has changed up the resume game by creating a company-specific message in a bottle portfolio. The bottle used was an average clear wine bottle that had a logo on the front created by Canhür Aktuglu. The logo stated "DDB&Me." Since DDB was the company that Canhür Aktuglu was applying to, it made the presentation very personal. Inside the bottle was scroll containing a cover letter and resume. The bottle's cork was embedded with a USB. The USB contained a virtual database of the artist's work.
This creative approach conveys the importance of being unique and standing out when you are applying for a creative role.
Artist Canhür Aktuglu has changed up the resume game by creating a company-specific message in a bottle portfolio. The bottle used was an average clear wine bottle that had a logo on the front created by Canhür Aktuglu. The logo stated "DDB&Me." Since DDB was the company that Canhür Aktuglu was applying to, it made the presentation very personal. Inside the bottle was scroll containing a cover letter and resume. The bottle's cork was embedded with a USB. The USB contained a virtual database of the artist's work.
This creative approach conveys the importance of being unique and standing out when you are applying for a creative role.
Trend Themes
1. Message-in-a-bottle Portfolios - Creating portfolios presented in a unique and creative format, such as a message in a bottle, can disrupt traditional resume presentation methods.
2. Personalized Job Applications - Customizing portfolios to specific companies and adding personalized elements can enhance the impact of job applications, leading to disruptive innovation opportunities.
3. Digital Portfolio Integration - Incorporating digital elements, such as embedding USB drives with virtual databases, into physical portfolios can create a seamless and interactive experience, opening doors for disruptive innovation.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore message-in-a-bottle portfolio presentations to differentiate candidates and attract creative talent.
2. Design and Creative Services - Design and creative service industries can leverage personalized job applications to showcase the unique skills and capabilities of their professionals, fostering disruptive innovation.
3. Technology and Digital Solutions - The technology and digital solutions industry can capitalize on the integration of physical and digital portfolios, offering innovative tools and platforms for online resume presentations and job applications.
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