This Chain is Expanding Its Exisiting Line of Portable Meal Options
Katherine Pendrill — March 28, 2016 — Lifestyle
References: starbucks & brandeating
Starbucks is expanding its portable meal options with the addition of its new Southwest-Style Steak Wrap. In recent years, the chain has been adding a number of gourmet food items to its menu in an effort to compete with other quick service restaurants. The latest menu addition gives consumers a hearty option when it comes to grabbing a bite on the go.
The new Southwest-Style Steak Wrap joins Starbucks' existing Bistro Box selection. The new dish consists of grilled fajita steak covered in chimichurri sauce and wrapped in a sweet potato tortilla. In addition to the strips of steak, the wrap also include jicama, peppers, fire-roasted corn, lettuce and a savory black bean spread. The wrap even comes with blue corn chips and a spicy chipotle sauce on the side.
The new menu item demonstrates Starbucks' continued effort to expand its existing line of portable meal options.
The new Southwest-Style Steak Wrap joins Starbucks' existing Bistro Box selection. The new dish consists of grilled fajita steak covered in chimichurri sauce and wrapped in a sweet potato tortilla. In addition to the strips of steak, the wrap also include jicama, peppers, fire-roasted corn, lettuce and a savory black bean spread. The wrap even comes with blue corn chips and a spicy chipotle sauce on the side.
The new menu item demonstrates Starbucks' continued effort to expand its existing line of portable meal options.
Trend Themes
1. Expansion of Gourmet Meal Options - Starbucks is expanding its gourmet meal options to compete with quick service restaurants, creating opportunities for disruption within the food industry.
2. Demand for Portable Meals - As Starbucks adds more portable meal options, the trend for grab-and-go food continues to grow, providing opportunities for innovation within the prepared food industry.
3. Incorporation of Ethnic Flavors - The Southwest-Style Steak Wrap's incorporation of Southwestern flavors highlights the growing trend of incorporating global and regional cuisines, creating opportunities for disruptors within the food industry.
Industry Implications
1. Retail Food and Beverage - As Starbucks expands its gourmet meal options and portable meal offerings, there are opportunities for innovation and disruption within the retail food and beverage industry.
2. Quick Service Restaurant - Starbucks is positioning itself to compete with quick service restaurants, positioning the company as a potential disruptor within the quick service restaurant industry.
3. Prepared Foods - The demand for portable meals continues to grow, creating opportunities for disruptors within the prepared foods industry as companies work to develop new and innovative on-the-go meal options.
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