The Porsche 911 Carrera Shows an Unexpected Alphabet
Kevin Young — May 13, 2012 — Art & Design
References: avis & ibelieveinadv
Letters just got a little more interesting as Avis uses car parts of the Porsche 911 Carrera to spell out the alphabet.
Car rental Avis launched its promotion of the Porsche 911 Carrera rental and tackled the market with letters made from details of the fancy car. Avis created a microsite where fans used the letters to send out their emotions that took form of an E-Card. The online promotion included three million fans on Facebook along with Twitter and other car blogs.
This is an example of interactive advertising where fans can be included in what they look up to. Not only is Avis promoting the product, it uses people as a marketing tool to pump up the hype about its launch. This project is an example of successful marketing that enables fans to participate.
Car rental Avis launched its promotion of the Porsche 911 Carrera rental and tackled the market with letters made from details of the fancy car. Avis created a microsite where fans used the letters to send out their emotions that took form of an E-Card. The online promotion included three million fans on Facebook along with Twitter and other car blogs.
This is an example of interactive advertising where fans can be included in what they look up to. Not only is Avis promoting the product, it uses people as a marketing tool to pump up the hype about its launch. This project is an example of successful marketing that enables fans to participate.
Trend Themes
1. Interactive Advertising - Using interactive elements in advertising campaigns to engage and involve consumers.
2. Fan-driven Marketing - Empowering fans to participate in marketing efforts and create hype around a product launch.
3. Creative Promotions - Developing unique and unconventional promotional strategies to capture consumer attention and generate buzz.
Industry Implications
1. Car Rental - Incorporating creative advertising techniques in the car rental industry to attract customers and differentiate from competitors.
2. Automotive - Exploring innovative ways to showcase and market luxury cars to create excitement and increase desirability.
3. Social Media - Leveraging social media platforms as a marketing tool to reach a wide audience and generate online buzz.
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