The Heineken Pop-Up City Lounge Debuted at the London Design Festival
Mesel Isaac — September 28, 2014 — Marketing
References: heinekendesign.tumblr & prote.in
The Heineken Pop-up City Lounge is the result of a crowdsourced design initiative that made its first appearance at the London Design Festival on September 18.
After calling for design illustrations regarding the creation of a "great lounge experience," Heineken designers constructed their pop-up lounge after culling through tens of thousands of Instagram-submitted ideas. The Heineken Pop-up City Lounge was made using two 40-foot shipping containers and was built around the idea of people being able to socialize by applying design choices that would create an atmosphere of intimacy and privacy.
While the Heineken Pop-up City Lounge is no longer up and running in London, it will be making its way to Warsaw, Mexico, New York and Singapore.
After calling for design illustrations regarding the creation of a "great lounge experience," Heineken designers constructed their pop-up lounge after culling through tens of thousands of Instagram-submitted ideas. The Heineken Pop-up City Lounge was made using two 40-foot shipping containers and was built around the idea of people being able to socialize by applying design choices that would create an atmosphere of intimacy and privacy.
While the Heineken Pop-up City Lounge is no longer up and running in London, it will be making its way to Warsaw, Mexico, New York and Singapore.
Trend Themes
1. Crowdsourced Design - Opportunities for businesses to engage with customers and gather innovative ideas for product design through crowdsourcing.
2. Pop-up Experiences - The rise of temporary physical spaces that create unique and immersive experiences for customers, allowing brands to quickly test new concepts and engage with consumers.
3. Social Design - Designing spaces and experiences that foster social interaction and connection, catering to the need for intimacy and privacy in public settings.
Industry Implications
1. Beverage - Beverage companies can leverage crowdsourcing to involve customers in the creation of new drink flavors and packaging designs.
2. Hospitality - Hotels and restaurants can embrace the concept of pop-up experiences to offer guests unique, limited-time dining or accommodation options that generate buzz and attract new customers.
3. Event Planning - Event planners can incorporate social design principles in their event setups to create spaces that encourage networking and interaction among attendees.
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