POPPIES' Affordable Teether Toys Make the Process More Fun
Riley von Niessen — February 28, 2018 — Life-Stages
References: poppiestoys & kickstarter
Teething is a frustrating experience for toddlers and parents alike, given that the time brings swollen gums, biting, and excessively fussy babies, however with the POPPIES suction cup teething toys, the process is a whole lot easier to get through. The toys are currently being promoted on Kickstarter, and the Bartels, the parents behind the campaign, hope to have the project fully funded by March 29th.
As POPPIES have a suction cup coating, they can be stuck onto almost any surface, and are simply lifted up to remove. When the toys are stuck to and removed from a surface, they make a popping noise that is enjoyable to toddlers. In addition, the flat build of POPPIES and their compact size makes them easy to travel with, as they can be clipped onto a toddler's clothing, or thrown into a bag. Importantly, the teethers are easy to clean and don't retain any water, meaning that parents don't have to worry about harmful mold growing inside of them.
As POPPIES have a suction cup coating, they can be stuck onto almost any surface, and are simply lifted up to remove. When the toys are stuck to and removed from a surface, they make a popping noise that is enjoyable to toddlers. In addition, the flat build of POPPIES and their compact size makes them easy to travel with, as they can be clipped onto a toddler's clothing, or thrown into a bag. Importantly, the teethers are easy to clean and don't retain any water, meaning that parents don't have to worry about harmful mold growing inside of them.
Trend Themes
1. Teething Toys with Suction Cup Coating - There is an opportunity for creating more teething toys with a suction cup coating that can easily stick onto surfaces, aiding in the relief of biting and swelling gums.
2. Compact and Portable Teething Toys - Teething toys that are compact and easily portable, making them convenient for parents and toddlers on the go, have a potential to disrupt the market of traditional bulky teethers.
3. Interactive and Engaging Teething Toys - Development of teething toys that make an enjoyable popping noise upon sticking and removing from surfaces has an opportunity to create an interactive and engaging experience for toddlers during a typically frustrating time.
Industry Implications
1. Baby and Infant Products - Companies involved in the manufacturing of vacuum cup teething and other baby products have a chance to tap into the growing demand for innovative teethers.
2. Toy Manufacturing - The development of compact, portable, and interactive teething toys provides an opportunity for toy manufacturers to profit from the existing baby product industry and enter new markets with creative products.
3. Health and Wellness Products - The trend towards safe and easy-to-clean teething products with non-toxic materials presents a disruptive innovation opportunity for companies in the health and wellness product industry.
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