Popeyes Chicken & Biscuits is Opening a Branded Apparel Store
Malika Renee Butss — September 7, 2015 — Fashion
References: fsicatalog & huffingtonpost
Popeyes Chicken & Biscuits is a popular fast food restaurant known for its Louisianan-styled poultry and delicious buttermilk biscuits. Recently, the restaurant announced that it will be launching an online store where consumers can purchase biscuit-themed apparel.
The Popeyes Chicken & Biscuits apparel store will offer hats, hoodies, sweatpants and t-shirts -- each of these items will display text or graphics giving praise to the noteworthy Popeye's biscuits. Popeyes' U.S.A Chief Marketing Officer Hector A. Muñoz explained that the reason behind the fast food apparel is due to the "inspiring praise the buttermilk biscuits have curated over the years."
Providing another way for Popeyes guests to display their love for the buttery biscuits, the Popeyes Chicken apparel store is now live for consumers who can't wait to get their hands on the fast food fashions.
The Popeyes Chicken & Biscuits apparel store will offer hats, hoodies, sweatpants and t-shirts -- each of these items will display text or graphics giving praise to the noteworthy Popeye's biscuits. Popeyes' U.S.A Chief Marketing Officer Hector A. Muñoz explained that the reason behind the fast food apparel is due to the "inspiring praise the buttermilk biscuits have curated over the years."
Providing another way for Popeyes guests to display their love for the buttery biscuits, the Popeyes Chicken apparel store is now live for consumers who can't wait to get their hands on the fast food fashions.
Trend Themes
1. Food-themed Apparel - Opportunity for other food brands to launch similar product lines featuring food-inspired clothing items.
2. Brand Loyalty Merchandise - Potential to monetize brand loyalty by selling branded merchandise to consumers who are passionate about a brand's products.
3. Fast-food Fashion - Chance to disrupt the fashion industry by introducing fast-food inspired clothing lines that cater to food enthusiasts.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to explore non-food products related to their brands and expand their offerings in the retail space.
2. Fashion and Apparel - Potential to collaborate with food brands to introduce food-inspired clothing lines and tap into a new customer base.
3. Retail - Opportunity to sell branded merchandise and capitalize on brand loyalty to boost sales and revenue.
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