The Institute of Flavour Helps the Public Make Custom Popcorn Seasonings
Laura McQuarrie — June 4, 2016 — Marketing
References: bompasandparr & eventmagazine
This summer, Propercorn is teaming up with Bompas & Parr for a two-day event that will help members of the public create their own signature popcorn seasonings.
As well as being able to create and sample incredible popcorn snacks at the 'Institute of Flavour,' people have the chance to be entered into a "crowdseasoning" competition that will ultimately help Propercorn to create its next limited-edition flavor. As well as receiving a lifetime's supply of popcorn, the winner will be able to see their custom popcorn flavor in stores across the UK.
Propercorn co-founder Cassandra Stavrou says: ""Our research reveals, that half of us have no idea where seasoning comes from, so it is the perfect time to demystify this process and educate around taste." The Institute of Flavour will satisfy those who crave unique food experiences and experiential events.
As well as being able to create and sample incredible popcorn snacks at the 'Institute of Flavour,' people have the chance to be entered into a "crowdseasoning" competition that will ultimately help Propercorn to create its next limited-edition flavor. As well as receiving a lifetime's supply of popcorn, the winner will be able to see their custom popcorn flavor in stores across the UK.
Propercorn co-founder Cassandra Stavrou says: ""Our research reveals, that half of us have no idea where seasoning comes from, so it is the perfect time to demystify this process and educate around taste." The Institute of Flavour will satisfy those who crave unique food experiences and experiential events.
Trend Themes
1. Custom Popcorn Seasonings - The rising trend of personalized and unique popcorn seasonings can lead to an opportunity for businesses to offer more customization options.
2. Crowdsourcing Product Development - Crowdseasoning competitions like Propercorn's offer a way for companies to engage with their consumers and gather innovative ideas for new products.
3. Experiential Events - The Institute of Flavour event highlights the demand for unique and immersive food experiences that offer more than just food but also education around taste.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering more customization and unique experiences to cater to the rising demand of personalization.
2. Marketing and Advertising - Crowdsourcing campaigns like Propercorn's crowdseasoning competition offer opportunities for marketing and advertising agencies to collaborate with brands and engage with consumers.
3. Event Planning and Management - The success of experiential events like The Institute of Flavour highlights the potential for event planning and management companies to provide unique and immersive experiences to their clients.
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