Pop Up Grocer Shares Specialty Products from Innovative Brands
Laura McQuarrie — April 17, 2019 — Lifestyle
References: instagram & specialtyfood
People flock to pop-ups to get their hands on highly curated product selections, ultra-exclusive drops and experiences that can only be had for a short span of time—and Pop Up Grocer introduces a new way for consumers to purchase specialty food. The traveling pop-up grocery store specifically spotlights products from natural food brands, with many of the items being plant-based and sugar-conscious. Outside of its retail hours, Pop Up Grocer also hosts after-hours events on various healthy living topics.
Pop Up Grocer recently set up shop in New York City for a few days, giving locals the chance to shop brands like CoolHaus, Healthyish and Mylk Labs.
According to Pop Up Grocer's Emily Schildt, "I want a place where I can go to discover the most innovative and exciting products in market, within walls I can trust, knowing the items have been carefully and thoughtfully selected for me. That is the white space Pop Up Grocer intends to fill."
Pop Up Grocer recently set up shop in New York City for a few days, giving locals the chance to shop brands like CoolHaus, Healthyish and Mylk Labs.
According to Pop Up Grocer's Emily Schildt, "I want a place where I can go to discover the most innovative and exciting products in market, within walls I can trust, knowing the items have been carefully and thoughtfully selected for me. That is the white space Pop Up Grocer intends to fill."
Trend Themes
1. Pop-up Grocery Shops - Pop Up Grocer introduces a new way for consumers to purchase specialty food by curating highly innovative and exciting products.
2. Natural Food Brands - Pop Up Grocer specifically spotlights products from natural food brands, presenting a disruptive innovation opportunity in the food industry.
3. After-hours Events - Pop Up Grocer hosts after-hours events on healthy living topics, creating an opportunity for disruptive innovation in the event planning industry.
Industry Implications
1. Retail - Pop Up Grocery Shops provide an innovative way for retailers to attract customers and curate unique product selections.
2. Food - Specializing in natural food brands, Pop Up Grocer presents an opportunity for disruption and growth within the food industry.
3. Event Planning - The after-hours events hosted by Pop Up Grocer offer a chance for innovative event planners to create unique experiences around healthy living topics.
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