This Pop-Up Dining Experience in NYC Blends Fine Food and Film
Laura McQuarrie — June 23, 2013 — Marketing
References: eyebeam.org & psfk
Microsoft 8 and Nokia recently teamed up to create a pop-up dining experience in New York City. 'Monkey Town,' was an iconic Williamsburg restaurant that brought together food and film, but it was closed in 2010. Throughout the summer, the two tech powerhouses are recreating the 'Monkey Town' experience with a pop-up shop in NYC.
The pop-up dining experience is held nightly at the Eyebeam, New York's Art and Technology Center. Diners are ushered into the soundproof dining chambers inside the temporary cube and enjoy a six course meal while a series of short films are projected onto the surrounding walls. This fusion of food, art and resurrection of a favorite NYC dining spot is a great way to make an experimental dining engaging.
The pop-up dining experience is held nightly at the Eyebeam, New York's Art and Technology Center. Diners are ushered into the soundproof dining chambers inside the temporary cube and enjoy a six course meal while a series of short films are projected onto the surrounding walls. This fusion of food, art and resurrection of a favorite NYC dining spot is a great way to make an experimental dining engaging.
Trend Themes
1. Cinematic Dining Experiences - This trend explores the merging of food and film to create unique dining experiences.
2. Pop-up Dining - The rise of pop-up dining events allows for temporary and immersive dining experiences.
3. Food and Art Fusion - The fusion of food and art creates a multidimensional and engaging dining experience.
Industry Implications
1. Hospitality - The hospitality industry can leverage cinematic dining experiences to attract customers and provide unique dining options.
2. Film and Entertainment - The film and entertainment industry can collaborate with the culinary world to create immersive dining experiences that enhance storytelling.
3. Event Planning - Event planners can embrace the trend of pop-up dining experiences to curate memorable and exclusive events.
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