The Pop Food 2013 Collection Reflects Our Fast, Consumptive Lifestyles
Akihiko Tse — September 26, 2013 — Fashion
References: gljewelrydesign.tumblr & glendalopez.es
Glenda Lopez's new 'POP FOOD' 2013 collection of gold-plated jewelry pieces are inspired by a combination of pop art and fast food.
In promoting the collection, Lopez immerses the models in a mountain pile of various assortments of fast food and confectionery, including pop corn, greasy french fries and transparent plastic cups filled with pop to evoke an "eager and fast consumption" lifestyle that fills our everyday lives. The POP FOOD 2013 collection features such items like necklaces, rings, bracelets, pendants and earrings, all shaped by the four "main elements" of fast food -- burgers, hot dogs, popcorn and pizza.
The collection is an eccentric if not plentiful illustration that wearing the things we crave are very much a part of our gratification that we are not afraid to show off and appreciate.
In promoting the collection, Lopez immerses the models in a mountain pile of various assortments of fast food and confectionery, including pop corn, greasy french fries and transparent plastic cups filled with pop to evoke an "eager and fast consumption" lifestyle that fills our everyday lives. The POP FOOD 2013 collection features such items like necklaces, rings, bracelets, pendants and earrings, all shaped by the four "main elements" of fast food -- burgers, hot dogs, popcorn and pizza.
The collection is an eccentric if not plentiful illustration that wearing the things we crave are very much a part of our gratification that we are not afraid to show off and appreciate.
Trend Themes
1. Pop Art-inspired Jewelry - Disruptive innovation opportunity: Explore partnerships with fast food chains to create limited-edition collaboration collections.
2. Food Culture Fashion - Disruptive innovation opportunity: Develop a sustainable line of jewelry made from recycled fast food packaging materials.
3. Sustainable Fast Food Accessories - Disruptive innovation opportunity: Introduce 3D-printed customizable fast food-themed jewelry that reduces waste and allows for personalization.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine traditional jewelry design with technological advancements, such as incorporating LED lights or interactive elements.
2. Fast Food - Disruptive innovation opportunity: Expand the brand by collaborating with fashion designers to create fast food-inspired apparel and accessories, creating a unique lifestyle brand.
3. Sustainability - Disruptive innovation opportunity: Develop innovative packaging solutions for fast food chains that reduce waste and promote recycling.
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