Viagra Launches "Benjamin Button"-esque Ad Campaign
Going Like Sixty — February 27, 2009 — Naughty
References: ibelieveinadv & ibelieveinadvertising
Viagra is grabbing on to the aging-in-reverse theme from the Oscar award-winning film “The Curious Life of Benjamin Button.” A old couple is toodling along in their car and by the time they have reached their apartment, they have gotten younger by decades.
Presumably, this is through the use of Viagra. The tag is laughable: “Like the First Time,” which of course means that once that door closed, the couple had become a couple of horny under-aged teens.
Presumably, this is through the use of Viagra. The tag is laughable: “Like the First Time,” which of course means that once that door closed, the couple had become a couple of horny under-aged teens.
Trend Themes
1. Aging-in-reverse Marketing - Brands can capitalize on the popularity of films or books centered around the concept of aging-in-reverse, by incorporating such themes in their ads or campaigns to attract consumers looking for solutions that make them look or feel younger.
2. Humorous Advertising Campaigns - Companies can increase brand awareness and audience engagement by introducing humorous or satirical takes on serious topics, such as aging and sexual health, in their advertising campaigns and commercials.
3. Product-induced Rejuvenation - Companies in the pharmaceutical or healthcare industries can create more effective and memorable ads that showcase their products' rejuvenation benefits and how they can help consumers feel revitalized and younger, using concepts such as aging-in-reverse and sexual revitalization.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies, such as Viagra, can use creative, funny ad campaigns to disrupt the market and stand out amongst competitors by targeting older consumers and their respective sexual health issues.
2. Healthcare - Healthcare providers can benefit from creating solutions that focus on the concept of aging-in-reverse or other rejuvenation methods of pharmaceuticals to promote healthier and longer lives to patients and consumers.
3. Media and Entertainment - Movie and book publishers can develop content featuring themes of aging-in-reverse or related concepts, such as youthfulness and sexual revitalization, to engage with their audience and create an opportunity for brands to collaborate and optimize advertising.
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