The Ponteio Past Collection Sale Campaign is Cleverly Simple and Creative
Meghan Young — March 1, 2013 — Marketing
References: jbis.br & ibelieveinadv
The Ponteio Past Collection Sale ad campaign shows that simple concepts can go a long way in terms of creativity, directness and overall memorability. In this case, the print ads promote a sale event that involves old models of furniture. To illustrate this, the classic discount burst sign has been created on the dusty surface of these furniture pieces. Thus people could get the message without reading any information, though knowing the dates would be helpful.
Conceived and executed by Jbis Propaganda, an ad agency based in Brazil, the Ponteio Past Collection Sale ad campaign was art directed by Charles Alvarenga with creative direction by Fred Bandeira. The images, which make it appear as though the furniture is still in a dark storage room, were shot by Marco Mendes.
Conceived and executed by Jbis Propaganda, an ad agency based in Brazil, the Ponteio Past Collection Sale ad campaign was art directed by Charles Alvarenga with creative direction by Fred Bandeira. The images, which make it appear as though the furniture is still in a dark storage room, were shot by Marco Mendes.
Trend Themes
1. Simple Concepts in Ad Campaigns - Opportunity for disruptive innovation by simplifying ad concepts to enhance creativity, directness, and memorability.
2. Creative Use of Print Ads - Opportunity for disruptive innovation in utilizing print ads in unique and unexpected ways for promotional campaigns.
3. Visual Storytelling in Advertising - Opportunity for disruptive innovation by using visual elements to convey a message without relying on text.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by adopting simple yet creative concepts for ad campaigns.
2. Furniture - Opportunity for disruptive innovation in the furniture industry by incorporating unique and clever promotional campaigns, like utilizing discount burst signs on dusty furniture.
3. Marketing and Promotion - Opportunity for disruptive innovation in marketing and promotion by exploring unconventional approaches, such as using print ads to create memorable and visually engaging campaigns.
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