Danny Devito & Michael Douglas Partner in This Charming POLST Ad
Ellen Smith — September 4, 2020 — Fashion
Sometimes using humour is the best way to approach a difficult or upsetting topic, which is why Danny DeVito and Michael Douglas were tapped for POLST's charming ad spot, which humorously tackles the discussion surrounding end of life preparations.
This is not the first time the famed duo has shared the screen together, as the Douglas and DeVito have been co-stars in films dating back to the 1980s. Reuniting over Zoom, the two begin the ad with friendly banter, and quickly transition into discussing POLST -- a service catered toward terminally ill patients that gives them greater autonomy and control over their end-of-life decisions, it informs health care providers of how one wishes to be treated during an emergency care crisis.
Image Credit: POLST / m ss ng p eces
This is not the first time the famed duo has shared the screen together, as the Douglas and DeVito have been co-stars in films dating back to the 1980s. Reuniting over Zoom, the two begin the ad with friendly banter, and quickly transition into discussing POLST -- a service catered toward terminally ill patients that gives them greater autonomy and control over their end-of-life decisions, it informs health care providers of how one wishes to be treated during an emergency care crisis.
Image Credit: POLST / m ss ng p eces
Trend Themes
1. Humorous End-of-life Planning - Opportunity for companies to create amusing and light-hearted advertisements that tackle the sensitive topic of end-of-life planning.
2. Celebrity Endorsements in Healthcare - Disruptive innovation opportunity for healthcare companies to collaborate with well-known celebrities to promote their services or products in a unique and engaging way.
3. Greater Autonomy in End-of-life Decisions - Innovative solutions that empower patients to have more control and autonomy over their end-of-life decisions, such as POLST, are reshaping the healthcare industry.
Industry Implications
1. Advertising - The advertising industry can tap into the trend of humorous end-of-life planning ads to create effective and engaging campaigns that address sensitive topics with humor.
2. Film and Entertainment - The film and entertainment industry can explore opportunities to partner with healthcare organizations to produce informative and entertaining content related to end-of-life planning.
3. Healthcare - The healthcare industry can innovate by developing services and technologies that provide patients with greater autonomy and control over their end-of-life decisions.
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