This Map Shows Where Pollution Anti-Aging Products are Being Used
Alyson Wyers — August 12, 2016 — Marketing
References: renskincare & springwise
This pollution anti-aging campaign encourages women to protect their skin from the aging effects of poor air quality. The Ren Flash Defence Anti-Pollution Mist is supposed to instantly protect skin from free radicals harm and environmental pollution that often occurs in the "toxic atmosphere" of cities and urban areas. The skin care brand partnered with Plume Labs to create a real-time map to show where air pollution occurs as well as where the beauty product is being used around the world. Using social media, customers can share how and where they use the mist. By including location tags and using the hashtag #flashdefence, they can also enter a contest that offers a personal skin consultation as well as £250 towards Ren products.
This pollution anti-aging marketing strategy shows how public health can be linked with advertising.
This pollution anti-aging marketing strategy shows how public health can be linked with advertising.
Trend Themes
1. Pollution Anti-aging Campaigns - There are opportunities for skincare companies to create innovative products that protect the skin from the aging effects of pollution.
2. Real-time Pollution Maps - The integration of real-time pollution maps into beauty campaigns provides an opportunity for technology companies to develop innovative solutions that enhance consumer awareness and engagement.
3. Social Media Beauty Contests - Beauty brands can leverage social media platforms to create engaging contests that encourage customers to share how and where they use their products, providing an opportunity for digital marketing companies and platforms to drive user participation and increase brand exposure.
Industry Implications
1. Skincare - Skincare companies can capitalize on the growing concern over pollution's impact on skin health by developing new anti-aging products specifically designed to combat environmental damage.
2. Technology - Technology companies can leverage real-time pollution data to develop innovative mapping solutions that integrate with beauty campaigns, offering consumers a unique and personalized experience.
3. Digital Marketing - Digital marketing companies and platforms can help beauty brands run social media contests to drive user engagement, increase brand visibility, and generate valuable customer insights.
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