The Pollo Pantry Menu Features Ready-to-Cook Marinated Chicken
Katherine Pendrill — April 12, 2020 — Business
References: qsrmagazine
To help consumers shelter at home, the QSR chain Pollo Tropical has launched a new Pollo Pantry menu.
Pollo Tropical's new Pollo Pantry menu is designed to provide consumers with a convenient and affordable way to get items that may currently be unavailable at supermarkets. As a result, the new menu features family-friendly options such as ready-to-cook citrus-marinated chicken and the brand's famous ready-to-eat White Rice and Black Beans. There are no quantity limits on the items and they can be ordered from any participating Pollo Tropical location. As the President and Chief Executive Officer of Fiesta Restaurant Group Richard Stockinger explains, "Fresh, ready to cook chicken can be hard to find in grocery stores these days, so we made it easy to find at Pollo.'
Image Credit: Pollo Tropical.
Pollo Tropical's new Pollo Pantry menu is designed to provide consumers with a convenient and affordable way to get items that may currently be unavailable at supermarkets. As a result, the new menu features family-friendly options such as ready-to-cook citrus-marinated chicken and the brand's famous ready-to-eat White Rice and Black Beans. There are no quantity limits on the items and they can be ordered from any participating Pollo Tropical location. As the President and Chief Executive Officer of Fiesta Restaurant Group Richard Stockinger explains, "Fresh, ready to cook chicken can be hard to find in grocery stores these days, so we made it easy to find at Pollo.'
Image Credit: Pollo Tropical.
Trend Themes
1. Ready-to-cook Meals - The popularity of ready-to-cook meals is rising amidst the pandemic, creating an opportunity for QSR chains to tap into this demand.
2. Marinated Meat Products - Convenience is key and marinated meat products such as citrus-marinated chicken are in high demand as consumers look for affordable, easy-to-prepare meal options.
3. Direct-to-consumer Sales - By offering ready-to-cook meals and pantry items that are difficult to find in supermarkets, QSR chains can establish direct-to-consumer sales channels and generate new revenue streams.
Industry Implications
1. Quick-service Restaurants - QSR chains can leverage their existing supply chain and meal prep expertise to offer new ready-to-cook meal options for consumers looking for convenience and affordability.
2. Ready Meal Industry - The ready meal industry can expand its offerings to include marinated meat products and pantry items, catering to the growing demand for convenient meal solutions.
3. Meal Delivery Services - Meal delivery services can partner with QSR chains to offer ready-to-cook meal kits, tapping into the rising popularity of at-home meal prep and delivery services.
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